Digital Marketing Executive and Content Strategist

Job description

The main focus of the digital marketing executive and content strategist is handling content planning, which includes content creation, curation, planning, and research. As a strategist, you will have to brainstorm creative ways of engaging the audience online and producing those engaging content types. Minimum 2 years of work experience and must have worked for different content formats

Responsibilities

Job Duties:

· Performing exhaustive research to gain in-depth knowledge of customer personas

· Performing extensive research and analysis on consumer thoughts and trends

· Creating specifications and content appropriate for the brand's customer personas

· Strategizing content pillars and sub pillars

· Planning the editorial calendar and content proposition

· Collaborating with content management teams, creative teams, and writers to implement the strategy

· Overseeing writing style and tone for all content

· Developing content governance guidelines for tone style, and voice of all content, and ensuring they are followed

· Developing editorial strategy, so content is consistent across all delivery platforms

· Conducting periodic content audits

· Tracking and calculating content ROI

· Ensuring that content strategy meets business objectives

· Strategizing and improving content delivery and promotion

· Analyzing content marketing strategy to evaluate whether it's working or not.

Skills

· Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.

· Content delivery skills – you determine the best distribution channel to deliver content to your audience.

· You should have experience in handling and strategizing marketing campaigns.

· Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.

· Multitasking and organizational skills – you will have to handle several types of projects and people regularly

· Editorial competency – you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more

· Good analytical ability to spot patterns and trends in content marketing data

· Team-building skills

· Having a keen interest in organizational goals and targets

· Copywriting skills – if you can write great content, it does matter. You need excellent copywriting skills or understanding to be able to plan, direct, design, and edit the content that gets results