Digital Marketing Executive| Cloud Kitchen

Job Description:

As a Digital Marketing Executive at BodyPower Café, a cloud kitchen business, your primary responsibility is to develop and execute digital marketing strategies that promote our brand, drive online traffic, and increase customer engagement. You will work closely with the marketing team and other stakeholders to create and implement effective digital campaigns that support our business objectives.

Responsibilities:

Develop and implement digital marketing campaigns:
• Plan execute, and optimize digital marketing campaigns across various channels, including social media, Amazon, Flipkart, near listing & advertising, email marketing, search engine marketing (SEM), and content marketing.
• Define campaign objectives, target audience, and key performance indicators (KPIs).
• Monitor campaign performance, analyze data, and make data-driven recommendations to improve campaign effectiveness.

Social media management:
• Manage and grow our social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content, including posts, images, videos, and stories, to increase brand awareness and customer engagement.
• Develop and implement social media strategies to drive traffic, generate leads, and promote special offers or events.
• Monitor social media trends, respond to customer inquiries and comments, and manage online communities.

Content creation and management:
• Create compelling and relevant content for various digital platforms, including website, blog, social media, and email newsletters.
• Collaborate with internal teams, such as chefs and nutritionists, to create content that showcases our menu, highlights health benefits, and engages our target audience.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic to our website.

Email marketing:
• Develop and execute email marketing campaigns to nurture leads, promote new menu items, and encourage customer loyalty.
• Create personalized and engaging email content, including newsletters, promotional offers, and event invitations.
• Segment email lists, analyze campaign performance, and optimize email templates for better open and click-through rates.
• Online advertising:
• Plan and manage online advertising campaigns, including Google Ads and social media ads.
• Conduct keyword research, write compelling ad copy, and optimize ad targeting to maximize campaign ROI.
• Monitor ad performance, adjust bidding strategies, and optimize campaigns based on key metrics and insights.

Analytics and reporting:
• Track and analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics.
• Prepare regular reports on key performance indicators, campaign results, and customer insights.
• Provide recommendations for continuous improvement based on data-driven insights.

Requirements:
• Bachelor's degree in marketing, business, or a related field.
• Proven work experience as a Digital Marketing Executive or similar role, preferably in the food or hospitality industry.
• In-depth knowledge of digital marketing channels, strategies, and tools.
• Experience with social media management, email marketing, SEO, SEM, and online advertising.
• Proficiency in using digital marketing platforms and tools, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop engaging content.
• Familiarity with the cloud kitchen model and the ability to tailor marketing strategies to the online food delivery ecosystem.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Up-to-date with the latest digital marketing trends and best practices.

Location- Hadapsar, Pune

Salary- As per Industry standard