Digital Marketing

Manage and build overall social media and email marketing campaigns.

 Research and plan content strategy for email marketing and social media

campaigns by considering the latest trends and industry best practices.

 Develop and publish engaging posts that engage audiences and promote our

brand.

 Collaborate with the content and design team to get the content, images and

videos designed on time.

 Schedule social media posts and email campaigns using online schedulers.

 Monitor brand mentions and promote user-generated content to connect with

the audience personally.

 Analyse social media and email marketing analytics to measure the

performance of the campaigns.

 Engaging followers with regular company updates.

 Creating brand awareness to gain audience attention.

 Responding to the comments on social media on time.

 Ideate, manage, and execute paid social media campaigns for advertising.

 Monitoring email marketing and social media metrics and ROI.

 Developing email marketing and social media engagement calendar/

playbook and activities reports timely.

 Consistently run A/B experiments to optimize open, click-through, and

conversion rates across the funnel

 Proof and QA campaigns to ensure a 100% error-free execution.

 Find creative solutions to grow our email database.

 Develop customer segmentation, targeting, and contact strategies to

maximize the performance of key segments.

 Follow and maintain best practices to keep high email deliverability.

 Work with the rest of the respective team to test, refine, and develop revenue

funnels.

Requirements

 Bachelor’s degree in communication, Marketing, Journalism, or a related field.

 Prover work experience as a Social Media Analyst, Social Media Strategist,

Social Media Executive, or a similar position.

 Minimum 5yrs. relevant Exp required across IT/ Media/ Real Estate/ BFSI Industry

etc.

 Demonstrate the ability to understand the engagement metrics and KPI’s.

 Excellent knowledge of research requirements for social media strategy.

 Sound knowledge of social media and email scheduling platforms such as

Mail Chimp, A Weber, Hootsuite, Buffer, and others.

 Outstanding proofreading and editing skills.

 Strong oral and written communication skills.

 Ability to work for long periods of time as and when required.

 Sound knowledge of paid social media advertising.

 Ability to write catchy content.

 Excellent ability to manage multiple projects and prioritize them.

 In-depth understanding of various social media platforms and their algorithm

changes.

 Strong organizational and time management skills.

 Outstanding brand awareness experience will be preferred.

 A keen eye for details.

Job Type: Full-time

Salary: ₹+,287.61 - ₹71,064.40 per month

Schedule:

Day shift
Application Question(s):

Are you ready to working for six days a week?
Experience:

Digital marketing: 5 years (Required)
Email marketing: 2 years (Required)
Work Location: In person

Speak with the employer
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