Role: Digital Marketing Manager/PPC Specialist

Location – Hyderabad

Experience: 2-4years

Salary: 30,000 – 45,000 per month

Job Type: Full Time

Kindly Note - This is work from Office only & Not Remotely.

We are looking for a Digital Marketing Manager and PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google Ad Words, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends