Job Description
• Collaborate with the business development team to define the GTM plan, and build a marketing strategy and campaign blueprint around it
• Own all marketing channels and drive brand communication across digital and offline channels, oversee implementation of the campaigns and monitor performance using analytics tools such as Google Analytics, CRM, etc
• Build annual marketing plan, manage department budget, build campaign SOPs and lead a team of creative marketing minds, to build and grow the best-in-market brand
• Handle creative media agencies and digital agencies, craft creatives and marketing campaigns aligned to the communications strategy and the brand tone
• Manage brand identities across the product portfolio at Tarnea, and ensure brand consistency in internal and external communications
• Collaborate cross-functionally with sales and business teams, ensure operating efficiency and campaign SOP adherence on and off the field
• Work closely with the customer experience team craft user retention strategies and campaigns, and drive product usage
• Drive marketing projects, operate autonomously and be an effective leader and negotiator in working with internal teams and external partners
• Identify new marketing opportunities, and new trends in changing landscape via social listening techniques, and bring ongoing innovation in marketing communications and strategy
Requirements
• The candidate must have 5-7 years of experience in digital marketing, preferably with e-commerce platforms and/or B2B-B2C SaaS platforms
• Proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline, and revenue
• MBA with a specialization in Marketing
• Expertise with digital marketing platforms such as Facebook, Google Ads Network, WhatsApp, etc
• Good experience with marketing automation tools like Hubspot, CRM, etc
• Own all marketing channels and drive brand communication across digital and offline channels, oversee implementation of the campaigns and monitor performance using analytics tools such as Google Analytics, CRM, etc
• Build annual marketing plan, manage department budget, build campaign SOPs and lead a team of creative marketing minds, to build and grow the best-in-market brand
• Handle creative media agencies and digital agencies, craft creatives and marketing campaigns aligned to the communications strategy and the brand tone
• Manage brand identities across the product portfolio at Tarnea, and ensure brand consistency in internal and external communications
• Collaborate cross-functionally with sales and business teams, ensure operating efficiency and campaign SOP adherence on and off the field
• Work closely with the customer experience team craft user retention strategies and campaigns, and drive product usage
• Drive marketing projects, operate autonomously and be an effective leader and negotiator in working with internal teams and external partners
• Identify new marketing opportunities, and new trends in changing landscape via social listening techniques, and bring ongoing innovation in marketing communications and strategy
Requirements
• The candidate must have 5-7 years of experience in digital marketing, preferably with e-commerce platforms and/or B2B-B2C SaaS platforms
• Proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline, and revenue
• MBA with a specialization in Marketing
• Expertise with digital marketing platforms such as Facebook, Google Ads Network, WhatsApp, etc
• Good experience with marketing automation tools like Hubspot, CRM, etc
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.