Job Description
Legrand India
Legrand is a global specialist in electrical and digital building infrastructure. In India, we have been a leader in the protection business for over two decades, and leverage global knowledge to customise offerings locally, delivering end-to-end solutions across categories and sectors, from residential and commercial, to hospitality and industrial. Legrand has progressively developed product ranges for wiring devices, home automation, door entry, lighting management systems, cable management and structured cabling to add to our core offerings of circuit breakers and distribution boards. The acquisition of established companies like Numeric and Valrack further strengthens Legrand’s promise of complete solutions, and makes us a preferred partner across segments.
An employee base of over 1000 in 26 offices spread across the country, 3 manufacturing facilities, 10 training centres and an extensive network of over 750 distribution partners and more than 11500 retailers consolidates Legrand’s vast network, enabling us to quickly penetrate new market and product segments, and generate economies of scale.
Qualification: MBA / Certification in Digital Marketing.
Experience: 7-+ years of experience preferably from Electrical, Technology and Home improvement sector. Experience of agency and client is added advantage. This role will perform responsibilities in collaboration with panelled digital agencies as per their scope and expertise. Hence experience of managing agencies is must. Home improvement category experience is preferred.
Proficiency: Digital Marketing.
Skills: Web Management, Social platforms & media Content Planning, Technical knowledge of web & Platforms
Primary Focus of the role
• Develop and Manage Digital Assets / Platforms – Website, E-Cat, social media.
• Creative mind to work on topical content, launches, campaigns & day to day post.
• Develop digital brand strategy as per organisational goals in B2B & B2C areas.
• Understanding of cross platform promotions, influencer tie-ups and brand collaborations.
• SEO Management, Monitor ORM ranking.
• Define digital roadmap based on performance analytics and competition tracking.
• Manage digital marketing agencies as per their scope and expertise
• Develop Customer E-Learning model.
Social Media Management:
• Ensure active performance of all social channels with uninterrupted content flow.
• Device channel specific strategy for content.
• Target marketing as per business strategy.
• Develop trending content, topical posts within brand guideline.
• Corporate brand strategy for professional networking forum.
Digital Marketing:
• Build CX journey for customer through digital assets and platform.
• Develop website as per UX, UI trends & brand guidelines.
• Drive traffic for website, E-cat and platforms.
• SEO, Key words performance, metatags, and descriptions.
• Monitor ORM performance.
• Understanding of B2B & B2C customers for targeting and relevant content publishing.
• Knowledge of Web securities, compliance, and digital processes.
• E-learning experience is preferred.
Content Planning Marketing:
• Co-ordinate with product team for content development.
• Develop digital content properties on various topics like – Technology, IOT, Power, Datacentre, Sustainability, Energy Efficiency.
• Understand product portfolio and markets of the company.
• Make content flow for Blogs and Partnership platform.
• Develop content for website and e-catalogues.
Data Analysis:
• Monitor periodical performance of brand on digital universe, social media channels.
• Traffic Analysis of web & social.
• Update organization with recent trends in the industry.
• Present competition analysis.
• Understanding of analytic and intelligence tools
Legrand is a global specialist in electrical and digital building infrastructure. In India, we have been a leader in the protection business for over two decades, and leverage global knowledge to customise offerings locally, delivering end-to-end solutions across categories and sectors, from residential and commercial, to hospitality and industrial. Legrand has progressively developed product ranges for wiring devices, home automation, door entry, lighting management systems, cable management and structured cabling to add to our core offerings of circuit breakers and distribution boards. The acquisition of established companies like Numeric and Valrack further strengthens Legrand’s promise of complete solutions, and makes us a preferred partner across segments.
An employee base of over 1000 in 26 offices spread across the country, 3 manufacturing facilities, 10 training centres and an extensive network of over 750 distribution partners and more than 11500 retailers consolidates Legrand’s vast network, enabling us to quickly penetrate new market and product segments, and generate economies of scale.
Qualification: MBA / Certification in Digital Marketing.
Experience: 7-+ years of experience preferably from Electrical, Technology and Home improvement sector. Experience of agency and client is added advantage. This role will perform responsibilities in collaboration with panelled digital agencies as per their scope and expertise. Hence experience of managing agencies is must. Home improvement category experience is preferred.
Proficiency: Digital Marketing.
Skills: Web Management, Social platforms & media Content Planning, Technical knowledge of web & Platforms
Primary Focus of the role
• Develop and Manage Digital Assets / Platforms – Website, E-Cat, social media.
• Creative mind to work on topical content, launches, campaigns & day to day post.
• Develop digital brand strategy as per organisational goals in B2B & B2C areas.
• Understanding of cross platform promotions, influencer tie-ups and brand collaborations.
• SEO Management, Monitor ORM ranking.
• Define digital roadmap based on performance analytics and competition tracking.
• Manage digital marketing agencies as per their scope and expertise
• Develop Customer E-Learning model.
Social Media Management:
• Ensure active performance of all social channels with uninterrupted content flow.
• Device channel specific strategy for content.
• Target marketing as per business strategy.
• Develop trending content, topical posts within brand guideline.
• Corporate brand strategy for professional networking forum.
Digital Marketing:
• Build CX journey for customer through digital assets and platform.
• Develop website as per UX, UI trends & brand guidelines.
• Drive traffic for website, E-cat and platforms.
• SEO, Key words performance, metatags, and descriptions.
• Monitor ORM performance.
• Understanding of B2B & B2C customers for targeting and relevant content publishing.
• Knowledge of Web securities, compliance, and digital processes.
• E-learning experience is preferred.
Content Planning Marketing:
• Co-ordinate with product team for content development.
• Develop digital content properties on various topics like – Technology, IOT, Power, Datacentre, Sustainability, Energy Efficiency.
• Understand product portfolio and markets of the company.
• Make content flow for Blogs and Partnership platform.
• Develop content for website and e-catalogues.
Data Analysis:
• Monitor periodical performance of brand on digital universe, social media channels.
• Traffic Analysis of web & social.
• Update organization with recent trends in the industry.
• Present competition analysis.
• Understanding of analytic and intelligence tools
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.