Digital Marketing Manager

Minimum Requirements for MM 4 to 7 years Industry Preferably Events, Digital/Marketing/Social Media Agencies Education MBA in Marketing, Sales, PR, Communications, Advertising In this role, you will be: 1. Developing effective marketing strategies and working towards achieving a minimum of 30% marketing sourced revenue/direct marketing revenue out of the total target revenue for each event. 2. Managing all activities related to Marketing and communications for the allocated events/business divisions/products. 3. Any specialist team members/branding team members that are assigned to you will report to you in terms of the tasks you allocate and receive feedback from you. 4. You will be directly reporting to Krunal and receive regular feedback. 5. You will be responsible for any mentorship/training required for new Marketing Executives and Interns 6. Supervise partnerships team tasks, social media tasks, Google AdWords campaigns & adverts, social adverts, SEO and content production for your respective events. Coordinate with Sam for budgeting where required. Ensure our content is regularly promoted across all partner channels. 7. High priority activities that must be performed as per schedule mentioned: (minimum) o One targeted email campaign per week per event (Ex: top target lists, industry specific, solution category specific, blow-outs, special target etc.) o One general promotional email per week per target audience per event (Ex: one for general delegate DB and one for general sponsor DB) o One curated newsletter email per week per event (one general email for all target DB) o One article/blog published per week per event o One press release per month per event 8. Marketing strategy document, email campaign schedule, article/blog schedule must be prepared until the event date and must be submitted within stipulated deadlines as mentioned in subsequent memos.

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