Job Description
The Digital Marketing Manager is responsible for developing, implementing, and managing the company's overall digital marketing strategy. This includes but is not limited to managing online advertising campaigns, developing and executing social media strategies, managing email marketing campaigns, and overseeing the company's website and other digital assets. The Digital Marketing Manager will also work closely with the sales and product teams to ensure that marketing efforts align with overall business goals.
Key Responsibilities:
• Develop and execute a comprehensive digital marketing strategy to meet business objectives
• Manage and optimize online advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.)
• Develop and execute social media marketing strategies across various platforms (Facebook, Twitter, LinkedIn, etc.)
• Manage email marketing campaigns, including segmentation, testing, and analysis
• Monitor and analyze website traffic and other digital metrics to identify opportunities for improvement
• Develop and maintain a content calendar for social media and other digital channels
• Collaborate with sales and product teams to align marketing efforts with business objectives
• Manage and maintain the company's website and other digital assets
• Stay up-to-date with industry trends and best practices in digital marketing
Qualifications:
• Bachelor's degree in marketing, business, or a related field
• 5+ years of experience in digital marketing
• Strong understanding of online advertising platforms and social media marketing
• Proficiency in email marketing platforms (e.g. Mailchimp, Constant Contact)
• Experience with website management and optimization
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication and collaboration skills
• Experience in B2B marketing is a plus
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Chennai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.