Digital Marketing Manager

Department: - Digital Marketing Manager Job Summary: We are seeking an experienced digital marketing manager to join our team. The ideal candidate should be creative, strategic, and data-driven, with a proven track record of developing and implementing successful digital marketing campaigns for e-commerce businesses. In this role, you will manage our online presence, drive traffic and sales, and build brand awareness. Key Responsibilities: Develop and execute digital marketing strategies that align with our business goals, including email marketing, social media, PPC, SEO, and other digital channels. Manage our social media presence, including content creation, community management, and paid social advertising. Plan and execute email marketing campaigns, including list segmentation, email design, and performance analysis. Manage our PPC campaigns, including keyword research, ad copy creation, and campaign optimization. Optimize our website for SEO, including keyword research, on-page optimization, and link building. Analyze and report on the performance of our digital marketing campaigns, using data to inform future strategies. Collaborate with other teams, including design, content, and development, to ensure all digital marketing efforts are aligned with our brand and business goals. Stay up-to-date with the latest digital marketing trends and technologies, and identify new opportunities for growth. Qualifications: Bachelor's degree in marketing, business, or a related field. Minimum of 2-5 years of experience in digital marketing, with a focus on e-commerce. Proven track record of developing and implementing successful digital marketing campaigns. Strong understanding of digital marketing channels, including email marketing, social media, PPC, SEO, and others