Digital Marketing Manager

Responsibilities: Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns. Leverage property portals, Facebook & LinkedIn as performance channels. Manage & optimize performance media channels with a strong focus on lead generation & deliver quality leads within the set CPL goals. Should have experience in identifying target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take desired action Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends, insights and optimize spends as well as performance based on the insights. Should have experience in A/B and multivariate testing & optimization. Should have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Should have experience in optimizing landing pages and user funnels. Collaborate with agencies, publishers, ad-networks and other vendor partners. Overall responsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target. Desired Candidate Profile: Minimum of 4-5 years of experience in digital marketing, preferably in a Real Estate Bachelor's degree/Post Graduation in marketing, communications, or a related field Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices Excellent written and verbal communication skills, including copywriting and editing Experience with marketing automation tools, CRM platforms, and web analytics software Ability to work independently and in a team environment, managing multiple projects and priorities simultaneously Strong analytical skills and attention to detail, with a track record of using data to inform decision-making Creativity and a passion for digital marketing and emerging technologies