Job Description
Account Manager - Digital Marketing
ABOUT THE ROLE
Position: Account Manager - Digital Marketing
Place: Delhi
About us
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.
The Culture We Proudly Offer
More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2026, ON PURPOSE won ‘Best Culture of the Year’, ‘Best Diversity and Inclusion Champion of the Year’ and Best ‘PR Team of the Year’ at Campaign India’s PR Awards. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.
Your Roles and Responsibilities
Facebook, LinkedIn, Twitter and Google Ads Management:
• Develop and execute effective digital advertising campaigns on platforms such as Facebook and Google Ads.
• Monitor and optimize campaign performance, ensuring maximum ROI and meeting predefined goals and KPIs.
• Conduct thorough audience targeting, ad creation, and performance analysis to drive continuous improvement.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Working closely with the team to share funnel conversion improvement ideas, feedback & present results.
• Create and implement digital media strategies to increase leads, improve campaigns, and build customer databases.
• A/B testing, data analysis, and stakeholder communication management.
• Use Digital Analytics tools to track customers' digital footprint on the channels - track user behavior, usage, and drop-outs at various stages of the customer journey on the platforms.
• Regular competition analysis and feature benchmarking to track digital channel performance compared to other industry players.
SEO Strategy and Implementation:
• Lead the development of comprehensive SEO strategies to improve organic search rankings and increase website visibility.
• Conduct keyword research, analyze website performance, and recommend on-page and off-page optimizations.
• Stay up to date with the latest SEO trends, algorithm changes, and best practices.
Website Optimization and Technical Management:
• Take ownership of website optimization, ensuring fast loading times, mobile responsiveness, and user-friendly navigation.
• Collaborate with the development team to implement technical SEO enhancements, including metadata optimization, schema markup, and website structure improvements.
• Monitor website performance using analytics tools and provide insights to drive continuous optimization.
Project Management:
• Manage multiple digital marketing projects end to end, ensuring timely delivery and successful execution.
• Collaborate with cross-functional teams, including creative and content, to align digital marketing initiatives with overall business objectives.
• Track project timelines, budgets, and resources, ensuring efficient execution and achieving desired outcomes.
How We’d Expect You To Split Your Time
• Very thoughtfully. But here’s an indicative split as a guide:
• Client Relationship Management: 40%
• Team Management & Mentorship: 20%
• New Business Development: 40%
What You’ll Need (must haves for the role)
• 5+ years of experience across digital media and performance marketing and strong understanding of digital marketing.
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media, programmatic, and other digital channels.
• Well-equipped with tools such as Google Ads, FB Business Manager, Twitter Ads, LinkedIn Ads, GA4, Clarity, VWO, Optimize, Search Console, etc.
• Well-equipped with campaign structures, keyword analysis, and optimization steps in tools such as Google Ads, FB Business Manager, etc.
• You have a solid campaign and channel analysis and reporting expertise, including Google Analytics 4 experience.
• Expertise in migrating GA to GA4 with relevant tracking
• Proficient in Advanced MS Excel, well equipped with VlookUp, Pivot, etc.
• Proficiency in using Google Looker Studio to create dynamic reports with multiple filters
• Exceptional ROI-tracking skills, excellent skills in working with cross-functional teams, agencies, and work within desired TATs.
• Exceptional organizational skills, with strong attention to detail.
• Excellent verbal, written, and presentation skills.
• Ability to multi-task and balance multiple projects with many small moving parts in a fast-paced environment within deadlines.
• Ability to identify issues and recommend appropriate solutions.
• Aware of the latest digital media tool and technology.
• A growth mindset to adapt to new projects with swiftness and effectiveness.
What Would Be Nice to Have
• Master’s degree in Marketing or related field
• Experience managing large account portfolios
• Ability to integrate social media into PR plans
• Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
What You Can Expect From Us
• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
• An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.
• A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.
ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, ****** orientation, gender identity, physical or mental disability.
Industry Recognition
• PR Team of the Year - Campaign India, 2021, 2020 & 2026
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2026
• Best Organisation for Women's Empowerment - Women Achievers Summit, 2021
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2020 & 2026
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2021, 2020 & 2018
Media Handles:
• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms
Interested folks can drop in their resume on hr@onpurposeconsulting.in
ABOUT THE ROLE
Position: Account Manager - Digital Marketing
Place: Delhi
About us
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.
The Culture We Proudly Offer
More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2026, ON PURPOSE won ‘Best Culture of the Year’, ‘Best Diversity and Inclusion Champion of the Year’ and Best ‘PR Team of the Year’ at Campaign India’s PR Awards. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.
Your Roles and Responsibilities
Facebook, LinkedIn, Twitter and Google Ads Management:
• Develop and execute effective digital advertising campaigns on platforms such as Facebook and Google Ads.
• Monitor and optimize campaign performance, ensuring maximum ROI and meeting predefined goals and KPIs.
• Conduct thorough audience targeting, ad creation, and performance analysis to drive continuous improvement.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Working closely with the team to share funnel conversion improvement ideas, feedback & present results.
• Create and implement digital media strategies to increase leads, improve campaigns, and build customer databases.
• A/B testing, data analysis, and stakeholder communication management.
• Use Digital Analytics tools to track customers' digital footprint on the channels - track user behavior, usage, and drop-outs at various stages of the customer journey on the platforms.
• Regular competition analysis and feature benchmarking to track digital channel performance compared to other industry players.
SEO Strategy and Implementation:
• Lead the development of comprehensive SEO strategies to improve organic search rankings and increase website visibility.
• Conduct keyword research, analyze website performance, and recommend on-page and off-page optimizations.
• Stay up to date with the latest SEO trends, algorithm changes, and best practices.
Website Optimization and Technical Management:
• Take ownership of website optimization, ensuring fast loading times, mobile responsiveness, and user-friendly navigation.
• Collaborate with the development team to implement technical SEO enhancements, including metadata optimization, schema markup, and website structure improvements.
• Monitor website performance using analytics tools and provide insights to drive continuous optimization.
Project Management:
• Manage multiple digital marketing projects end to end, ensuring timely delivery and successful execution.
• Collaborate with cross-functional teams, including creative and content, to align digital marketing initiatives with overall business objectives.
• Track project timelines, budgets, and resources, ensuring efficient execution and achieving desired outcomes.
How We’d Expect You To Split Your Time
• Very thoughtfully. But here’s an indicative split as a guide:
• Client Relationship Management: 40%
• Team Management & Mentorship: 20%
• New Business Development: 40%
What You’ll Need (must haves for the role)
• 5+ years of experience across digital media and performance marketing and strong understanding of digital marketing.
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media, programmatic, and other digital channels.
• Well-equipped with tools such as Google Ads, FB Business Manager, Twitter Ads, LinkedIn Ads, GA4, Clarity, VWO, Optimize, Search Console, etc.
• Well-equipped with campaign structures, keyword analysis, and optimization steps in tools such as Google Ads, FB Business Manager, etc.
• You have a solid campaign and channel analysis and reporting expertise, including Google Analytics 4 experience.
• Expertise in migrating GA to GA4 with relevant tracking
• Proficient in Advanced MS Excel, well equipped with VlookUp, Pivot, etc.
• Proficiency in using Google Looker Studio to create dynamic reports with multiple filters
• Exceptional ROI-tracking skills, excellent skills in working with cross-functional teams, agencies, and work within desired TATs.
• Exceptional organizational skills, with strong attention to detail.
• Excellent verbal, written, and presentation skills.
• Ability to multi-task and balance multiple projects with many small moving parts in a fast-paced environment within deadlines.
• Ability to identify issues and recommend appropriate solutions.
• Aware of the latest digital media tool and technology.
• A growth mindset to adapt to new projects with swiftness and effectiveness.
What Would Be Nice to Have
• Master’s degree in Marketing or related field
• Experience managing large account portfolios
• Ability to integrate social media into PR plans
• Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
What You Can Expect From Us
• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
• An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.
• A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.
ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, ****** orientation, gender identity, physical or mental disability.
Industry Recognition
• PR Team of the Year - Campaign India, 2021, 2020 & 2026
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2026
• Best Organisation for Women's Empowerment - Women Achievers Summit, 2021
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2020 & 2026
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2021, 2020 & 2018
Media Handles:
• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms
Interested folks can drop in their resume on hr@onpurposeconsulting.in
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
