Develop and implement digital marketing strategies that align with the company's overall marketing goals and objectives
• Manage and execute digital campaigns across various channels, including email marketing, social media, display advertising, and search engine marketing
• Create and manage content for the company's website and social media platforms
• Monitor and analyse website traffic, user engagement, and conversion rates to optimize website performance and user experience
• Conduct market research and stay up-to-date with industry trends to ensure the company's digital marketing strategies remain relevant and effective
• Collaborate with the design team to create visually appealing and effective digital assets such as graphics, videos, and animations
• Manage and track digital marketing budgets and expenses
• Measure and report on the effectiveness of digital marketing campaigns using analytics tools
• Lead and manage a team of digital marketing specialists