Job Description
ChampSoft is an established US-based Software Development Company with nearly 15 years of sustained growth and profitability in the US, 10 years in Sri Lanka & a year in India. Our customers range from US Fortune 30 to 1000 companies. We are expanding rapidly, and are seeking detail-focused, highly skilled individuals to be an integral part of our Development Team. Come grow with us!
Job Description:-
We invite a veteran Digital Marketing Manager to be a part of our vibrant team. In this pivotal role, you will orchestrate our online marketing initiatives, supervising various facets such as content development, SEO, PPC initiatives, social media management, and email marketing. Your expertise will be crucial in amplifying our brand presence in the digital landscape and in augmenting website traffic and lead/customer acquisition.
Responsibilities
· Develop and implement integrated digital marketing strategies including SEO/SEM, PPC, Facebook Ads, email marketing social media, and display advertising campaigns.
· Enhance and sustain our visibility across all digital platforms.
· Analyze and report the efficacy of various digital marketing campaigns, benchmarked against preset goals (ROI and KPIs).
· Forge innovative and strategic growth approaches through brainstorming sessions.
· Design, implement, and analyze experiments and conversion tests to optimize results.
· Foster collaboration with internal teams to design landing pages and enhance the user journey.
· Leverage analytical insights to scrutinize the customer experience across different channels and touchpoints.
· Establish conversion metrics and refine user pathways to optimize results.
· Collaborate closely with agencies and other external partners for seamless campaign execution.
· Stay abreast of emerging technologies, advocating for adoption where beneficial to our strategies.
Requirements and Skills
· Bachelor’s degree in Marketing, Business, or a related field (Master's degree preferred).
· 5-7 years of proven experience in digital marketing, demonstrating successful campaign management.
· Proficiency in using digital marketing platforms and tools including Google Analytics, Google Ads, Facebook Ads Manager, CRM systems, and SEO tools like Surfer SEO.
· Hands-on experience with marketing databases.
· A solid grasp of web design principles and web analytics.
· Stellar analytical and project management competencies.
· Outstanding leadership qualities and team management skills.
· Excellent written and verbal communication abilities.
· Highly innovative with a knack for identifying target demographics and crafting engaging digital campaigns.
· Proven experience in optimizing landing pages and user funnels.
· Familiarity with A/B and multivariate testing procedures.
· Practical knowledge of ad-serving tools (e.g., DART, Atlas).
· Competency in establishing and fine-tuning Google AdWords campaigns.
· A keen eye on the latest trends and best practices in online marketing and measurement
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
