Digital Marketing Manager

We are seeking a skilled Digital Marketing Executive with significant experience in Facebook & Instagram Ads & strategies, along with experience in SEO. As an Digital Marketing Executive, you will play a pivotal role in executing strategic media plans, optimising ad campaigns, and maximising ROI, and will be responsible for developing and implementing effective strategies to optimise our social media presence and drive targeted traffic, lead conversions, and engagement. Responsibilities: 1. Campaign Strategy and Planning: Develop comprehensive Facebook advertising strategies aligned with company objectives. Conduct market research to identify trends and competitor activities. Plan and execute campaigns that effectively target the desired audience. 2. Ad Creation and Optimization: Create compelling and visually appealing ad creatives tailored to the target audience. Implement A/B testing for ad variations to optimise performance. Regularly monitor and adjust ad budgets, bids, and targeting parameters for optimal results. 3. Audience Targeting: Utilise demographic and psychographic data to identify and target specific audience segments. Refine and expand audience targeting based on performance analysis. 4. Analytics and Reporting: Monitor campaign performance using Facebook Ads Manager and other analytics tools. Provide regular performance reports and insights to the marketing team. Identify key trends, opportunities, and areas for improvement. 5. Collaboration and Communication: Coordinate with Senior Digital Marketer to ensure cohesive messaging and branding across campaigns. Collaborate with other marketing team members to align Facebook ad strategies with overall marketing initiatives. 6. Keyword Research and Optimization: Conduct thorough keyword research using tools like Google Keyword Planner and SEM Rush. Continuously optimise campaigns by refining keyword strategies and removing negative keywords to enhance performance. 7. Budget and KPI Management: Develop and monitor campaign budgets, ensuring KPIs such as CPM, CPC, CPL are in line with Annual Operating Plans (AOPs) and Monthly Operating Plans (MOPs). Generate accurate reports on campaign performance, with a focus on bottom-funnel metrics. 8. Analytics and Insights: Utilise strong analytical skills to identify trends and insights, optimising spend and performance based on data-driven insights. Plan, execute, and measure experiments and conversion tests to drive continuous improvement. +. Market Research and Adaptability: Stay informed about industry trends, competitive landscapes, and customer behaviour to inform marketing strategies. Demonstrate adaptability to changes in digital advertising platforms and implement best practices. Eligibility requirements : Certifications & Minimum 1.5 Years of experience in advertising platforms such as Google Ads, Meta Ads Manager, etc. Demonstrated success in managing large-scale media campaigns and delivering measurable results. Minimum educational qualification is Bachelor�s Degree. Additional courses on Digital Marketing (Plus). In-depth knowledge of Facebook Ads and Google Ads will be a plus. Strong analytical skills and the ability to interpret data to make informed decisions. Creative mindset with a keen eye for design and visual aesthetics. Company Profile Seger Overseas Pvt. Ltd. is an Education Consultancy firm with global tie-ups. We are authorised representatives of over 600 plus universities across 15 countries in the world including the most sought - after destinations for international students like UK, Australia, Canada, Ireland, New Zealand, USA, Singapore,etc. We, at Seger Overseas, assist students in Admissions, College / University Selection, Scholarships, provide Financial Guidance, Visa Application Processing. Our mission is to guide and help students fulfil their dream of studying abroad, we provide end to end support to all our students that help to set their career right and bright. Mode of Application : Interested Candidates are requested to apply through LinkedIn (or) Email to kirusanth@segeroverseas.com & admin@segeroverseas.com with latest CV. Point of Contact : Kirusanth | kirusanth@segeroverseas.com Job Type: Full-time Pay: ?25,000.00 - ?35,000.00 per month Benefits: Cell phone reimbursement Health insurance Internet reimbursement Leave encashment Provident Fund Schedule: Fixed shift Supplemental Pay: Performance bonus Yearly bonus Experience: total work: 1 year (Preferred) Facebook Advertising: 1 year (Preferred) Adobe Illustrator (or ) Illustrator (or) CorelDraw: 1 year (Preferred) Work Location: In person