Digital Marketing Manager

Location - Bangalore.

Job Description -HR-2026

Unique Job Role and

Sub Role

Digital Relationship Manager

Digital Marketing / SEO / SEM

/ Performance Marketing /

Social Media Marketing

Date Last Updated

February 2026

Affiliation

REAL ESTATE

Department & Location

BUSINESS VERTICAL

MARKETING

Designation

Senior Manager/ Manager

Grade

3 A / 3 B

Direct Reporting To

HEAD - MARKETING

Secondary Reporting

to

(if applicable)

CBO

Accountabilities and KPIs

No.

Key Accountabilities/Responsibilities

1. Plan and execute all digital marketing initiatives for the organization, including SEO/SEM, database

marketing, email campaigns, social media campaigns, and display advertising campaigns, in line with the

business and sales objectives

2. Plan and execute performance campaigns, measure and report performance of all digital marketing

campaigns, and assess against goals (ROI and KPIs)

3. Design, build and maintain a strong and sustained social media presence for the brand and

organization, in line with the marketing and sales objectives

4. Identify trends and insights, and optimize spend and performance based on the insights

5 Brainstorm new and creative growth strategies

6 Collaborate with internal teams to create landing pages, and optimize the user experience

7 Analyze and evaluate end-to-end customer experiences across multiple channels and customer touch points

8 Plan and execute SEO initiatives for a strong presence on search engines and top results for the business

relevant keywords

+ Work with content manager/content agency to generate required content for the SEO initiatives

10 Manage ORM proactively initiating/soliciting customer reviews and testimonials and responding to reviews,

queries, and complaints onlineJob Description -HR-2026

Experience & Educational Requirements

EDUCATIONAL

QUALIFICATIONS:

(Degree, training, or

certification required)

Any graduate/ post-graduate degree

(Digital Marketing Certifications / Google Certified Digital Marketers

will have an added advantage)

RELEVANT EXPERIENCE:

(no. of years of technical, functional, and/or leadership experience or specific exposure required)

5-6 years of relevant work experience in Digital Marketing.

Experience in Investment Banking, AMC, Wealth Management, Insurance, Commercial Real Estate, etc., will be preferred.

Skills & Competencies Required

ESSENTIAL SKILL &

COMPETENCIES:

(Required skills & competencies which are needed in the person for performing efficiently)

Technical Skills:

• Proficiency in Google AdWords, and other search engine marketing

• Demonstrable experience leading and managing SEO/SEM, marketing

database, email, social media, and/or display advertising campaigns

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, Net

Insight, Omniture, Web Trends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Working knowledge of HTML, CSS, and JavaScript development and

constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing

and measurement

• Highly creative with experience in identifying target audiences and

devising digital campaigns that engage, inform and motivate

Behavior Skills: Self-driven, independent, and creative.

Problem-solving, and critical thinking.

Key Stakeholders

Internal Stakeholders:

Accountable To:

CBO

Presales (lead & conversion)

Sales

CRM -Post Sales

HR

Marketing (Digital Campaigns Lead Conversion and Brand management)

External Stakeholders:

Customers, Digital Agency, Creative Agency, Event Agency, Channel Partners