Digital Marketing | Senior Manager

Job Description: The specific responsibilities of the position holder will be (though not restricted to) the following: • Analysing business performance and marketing channels on a daily, weekly, monthly, quarterly and yearly basis across all consumer touchpoints. Use this data insight and analysis to make quick and sound decisions to optimize performance, across every country. • Drive global strategy and execution of top-of-funnel campaigns aimed at new customer acquisition • Be fully accountable for achieving set KPIs: Website traffic & store traffic, new customer acquisition, ROAS, CPA within budget • Create the retention strategy across all markets across CRM and SMS. Guide the execution, analysis and regular reporting, owned by the CRM Manager • Manage and update the marketing calendar across all marketing channels and activity. • Produce marketing overview pre launch and marketing wrap-up reports post campaign, sharing insight, visibility and learnings to the wider company • Manage consistency of brand tone of voice across all communications and sales channel