Job Description
Job Overview:
This position requires a dynamic and results-producing individual well versed in the full Google Suite of products. Specific areas of concentration include: Google Ads (AdWords), Performance Max, GDN (Google Display Network), retargeting, programmatic media buying and YouTube.
You will play a critical role in developing and executing strategic digital marketing campaign initiatives for our 50+ clients to drive views, engagement and leads while maintaining favorable CPLs, CPVs and CPMs.
This position is a cross-function of the overall Marketing and Digital Media department mission of driving leads, membership growth, revenue, brand awareness and strengthening community engagement for Retro Fitness and its franchisees.
Key Responsibilities:
Search Function:
Responsible for daily, weekly, monthly Search and Pmax bidding management
An understanding of the nuances between click-to-call and form-fill centric search campaigns, along with Day/Time optimization best practices
Budget management, spend and placement relative to client specific geotargeted and keyword strategies
Data analytics, reporting and strategic optimization
Works with content and graphics managers to ensure seamless creative and messaging delivery
Shifts content when necessary
Ensures accuracy and appropriate tracking mechanisms
Manages platform intelligence
Stays abreast of Google Suite updates, technology changes and new Digital Marketing resources
Has a strong understanding of keyword search volume estimating and rankings, algorithms and guidelines
Reporting:
Works closely with the account management team to deliver accurate data pull
Provides performance summaries and performance recommendations for optimization
Assists with account audits and deck preparation
Keeps the VPM abreast of account performance and budget pacing
Ability to perform keyword research with tools like SEMrush
Qualifications:
Bachelor's degree in marketing, business or a related field (specific Digital Marketing experience preferred)
2-3 years' experience in Digital/Social marketing, preferably in fitness, restaurant or retail industries. Franchise experience is preferred
Demonstrated understanding of digital marketing channels and tools
Proven success leading G-Suite initiatives and campaigns. Google Ads (AdWords) experience required
Excellent communication and interpersonal skills, willingness to work as a team
Ability to work independently and collaboratively in a fast-paced environment
Strong project management skills, self-starter and independent thinker
Creative thinking and problem-solving skills (doesn't wait to be told what to do)
Proficient in basic software package (Word, Excel, PPT)
About:
Retro Fitness is one of the fastest growing High Value-Low Price franchises in the United States with 200 health clubs open or in development.
We are proud to officially announce the launch of Project LIFT, a new company initiative to open 500 health clubs in 50 Black and Brown communities over the next five years.
If you are a passionate marketing professional with a keen interest in the health and fitness industry, and you thrive in a dynamic, results-oriented environment, we invite you to apply for the Digital Marketing Specialist position at Retro Fitness.
Please submit your resume and salary requirements.
This position requires a dynamic and results-producing individual well versed in the full Google Suite of products. Specific areas of concentration include: Google Ads (AdWords), Performance Max, GDN (Google Display Network), retargeting, programmatic media buying and YouTube.
You will play a critical role in developing and executing strategic digital marketing campaign initiatives for our 50+ clients to drive views, engagement and leads while maintaining favorable CPLs, CPVs and CPMs.
This position is a cross-function of the overall Marketing and Digital Media department mission of driving leads, membership growth, revenue, brand awareness and strengthening community engagement for Retro Fitness and its franchisees.
Key Responsibilities:
Search Function:
Responsible for daily, weekly, monthly Search and Pmax bidding management
An understanding of the nuances between click-to-call and form-fill centric search campaigns, along with Day/Time optimization best practices
Budget management, spend and placement relative to client specific geotargeted and keyword strategies
Data analytics, reporting and strategic optimization
Works with content and graphics managers to ensure seamless creative and messaging delivery
Shifts content when necessary
Ensures accuracy and appropriate tracking mechanisms
Manages platform intelligence
Stays abreast of Google Suite updates, technology changes and new Digital Marketing resources
Has a strong understanding of keyword search volume estimating and rankings, algorithms and guidelines
Reporting:
Works closely with the account management team to deliver accurate data pull
Provides performance summaries and performance recommendations for optimization
Assists with account audits and deck preparation
Keeps the VPM abreast of account performance and budget pacing
Ability to perform keyword research with tools like SEMrush
Qualifications:
Bachelor's degree in marketing, business or a related field (specific Digital Marketing experience preferred)
2-3 years' experience in Digital/Social marketing, preferably in fitness, restaurant or retail industries. Franchise experience is preferred
Demonstrated understanding of digital marketing channels and tools
Proven success leading G-Suite initiatives and campaigns. Google Ads (AdWords) experience required
Excellent communication and interpersonal skills, willingness to work as a team
Ability to work independently and collaboratively in a fast-paced environment
Strong project management skills, self-starter and independent thinker
Creative thinking and problem-solving skills (doesn't wait to be told what to do)
Proficient in basic software package (Word, Excel, PPT)
About:
Retro Fitness is one of the fastest growing High Value-Low Price franchises in the United States with 200 health clubs open or in development.
We are proud to officially announce the launch of Project LIFT, a new company initiative to open 500 health clubs in 50 Black and Brown communities over the next five years.
If you are a passionate marketing professional with a keen interest in the health and fitness industry, and you thrive in a dynamic, results-oriented environment, we invite you to apply for the Digital Marketing Specialist position at Retro Fitness.
Please submit your resume and salary requirements.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Miami offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.