Digital Marketing Specialist

Location
Helensvale QLD 4212
 
Full job description
Help drive demand for premium lifestyle resorts for over-50s — a growing, values-led sector with real human impact.
Shape digital strategies and see the direct impact of your work across high-profile projects.
Full time, permanent role in a great team

Digital Marketing Specialist
Make the algorithms work for us!

From Google to Facebook to inboxes everywhere — you’ll place our content where it matters most.

Drive SEO, SEM, social media, email, and digital campaigns that keep us visible, relevant, and ahead of the curve.

What You'll Be Doing
As our Digital Marketing Specialist, you’ll lead end-to-end campaigns and digital channel performance across web, search, social, and email. Working closely with content, design and sales teams, you’ll ensure that everything from our SEO to social storytelling is meaningful, measurable, and results focused.

Key Responsibilities:

Lead and manage SEO, SEM and paid social strategies
Build smart retargeting campaigns and brand awareness journeys
Drive traffic through strategic content, Google Ads, Meta Ads, and CRM-based automations
Own the end-to-end email marketing lifecycle
Oversee and grow organic and paid social media platforms (Facebook, Instagram, LinkedIn)
Work with designers and copywriters to bring multi-channel campaigns to life
Analyse digital KPIs and UX behaviours to improve performance
Recommend and implement website and landing page enhancements
Track and report on performance metrics using GA4, Search Console, etc.
What You’ll Bring
3–5+ years’ experience in digital marketing (property/lifestyle sector a bonus)
Proven track record in SEO, paid ads, EDMs and CRM automations
Strong analytical mindset – able to read data and translate insights into strategy
Solid CMS experience (e.g. WordPress, Squarespace)
Familiarity with tools like GA4, SEMrush, Ahrefs, Brightfox, Mailchimp or similar
Experience in optimising for lead generation, UX and conversion
Basic graphic design (Canva, Adobe Suite) and great content instincts
A proactive, positive attitude and ability to work both independently and collaboratively
(Bonus) Over-50s or lifestyle brand experience, or video editing capability
Why Join Living Gems?

Living Gems is a family-owned, 40-year-old brand undergoing a dynamic rebirth. As we return to our roots after divesting from the GemLife partnership, we are focused on delivering brand-new, luxury over-50s resorts that redefine what community living means.

Now is the time to be part of our journey — we’re building a vibrant, modern team of creatives, marketers and strategists who want to make a difference, tell great stories, and grow together.

Competitive salary package
Full-time permanent role with flexibility
Tools and platforms to do your best work
Career growth in a revitalised and ambitious business
Who Are Living Gems?

With a legacy spanning more than 40 years, Living Gems has long been a trusted name in creating premium, resort-style communities for over-50s. Now, in an exciting new chapter as a proudly family-owned and independent business, we’re returning to our roots—refocusing on quality, connection, and community.

We’re starting fresh — building a new generation of lifestyle resorts that reflect our renewed vision. These resorts blend luxury with lifestyle and are designed to enrich the lives of active over-50s who value comfort, community, and choice.

It’s an incredible time to join the journey as we launch new developments—starting with our flagship Rockhampton resort. If you're looking to be part of something meaningful, future-focused, and genuinely rewarding, Living Gems is the place to be.

How to Apply
To express your interest, please send your cover letter—telling us your story—and your up-to-date resume addressed to Nicola by pressing APPLY!

We can’t wait to hear from you!