Job Description
Role and Responsibilities
• Build an email marketing program, including life cycle, transactional and ad-hoc campaigns. Apply your analytical abilities and creative talents to develop world-class email marketing campaigns.
• Champion continuous advancement of marketing automation features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders including development teams, designers, business teams, and others.
• Manage step-by-step process of campaigns including but not limited to coordination with design and editorial, defining template structure with marketing, structuring A/B tests, setting up campaign and delivery, and reporting on results.
• Work closely with marketing team on calendar planning, project prioritization and performance tracking, and implement integrated campaigns across advertising, social, email, and other channels
• Create relevant reporting and analytics which provide insight into issues and opportunities leading to action.
• Identify & Evaluate and qualify targeted relevant companies to work with
• Be proficient at using a sales development platform to execute the outreach process consisting of phone, email, and social touches.
• Meet or exceed qualified lead/demos quota every month.
• Build long-term trusting relationships with prospects
Skills and Qualifications:
Essential:
• Proven ability to build a pipeline of qualified leads and nurture them along the customer journey
• Track record of creating marketing strategies that inspire customers and drive revenue
• Experience driving demonstrable business results through testing and deploying effective marketing campaigns across different channels.
• Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
• Proficient in analyzing and reporting on KPIs • Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau)
• Excellent PPT skills.
• At least 2 years of experience in Product Marketing at a SaaS Product company
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, email campaigns, social media, content marketing etc.
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Desired:
• MBA in Marketing or equivalent with 5+ years in B2B marketing, lead generation, client acquisition and customer engagement
• Diploma in digital marketing and CRM will be an advantage
• Prior experience in working with Salesforce is an advantage
• Build an email marketing program, including life cycle, transactional and ad-hoc campaigns. Apply your analytical abilities and creative talents to develop world-class email marketing campaigns.
• Champion continuous advancement of marketing automation features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders including development teams, designers, business teams, and others.
• Manage step-by-step process of campaigns including but not limited to coordination with design and editorial, defining template structure with marketing, structuring A/B tests, setting up campaign and delivery, and reporting on results.
• Work closely with marketing team on calendar planning, project prioritization and performance tracking, and implement integrated campaigns across advertising, social, email, and other channels
• Create relevant reporting and analytics which provide insight into issues and opportunities leading to action.
• Identify & Evaluate and qualify targeted relevant companies to work with
• Be proficient at using a sales development platform to execute the outreach process consisting of phone, email, and social touches.
• Meet or exceed qualified lead/demos quota every month.
• Build long-term trusting relationships with prospects
Skills and Qualifications:
Essential:
• Proven ability to build a pipeline of qualified leads and nurture them along the customer journey
• Track record of creating marketing strategies that inspire customers and drive revenue
• Experience driving demonstrable business results through testing and deploying effective marketing campaigns across different channels.
• Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
• Proficient in analyzing and reporting on KPIs • Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau)
• Excellent PPT skills.
• At least 2 years of experience in Product Marketing at a SaaS Product company
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, email campaigns, social media, content marketing etc.
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Desired:
• MBA in Marketing or equivalent with 5+ years in B2B marketing, lead generation, client acquisition and customer engagement
• Diploma in digital marketing and CRM will be an advantage
• Prior experience in working with Salesforce is an advantage
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.