Job Description
JD for Sr. Digital Marketer( 3.5 Yrs. And above)
Setting up a variety of PPC campaigns across a range of digital channels – Search/Social as per the Media Plans
· Overseeing existing campaigns and making recommendations on how to optimize them
· Analyzing trends and making data-driven decisions
· Writing engaging copy for adverts & proof-reading
· Sharing creative suggestions for advert templates
· Producing detailed analysis and reports of campaigns to a range of audiences
· Business Decisions:
o Adjust Campaign budget, bids & settings based on historic performance data
o Making a morning check-in as the routine work to stay ahead in the race by planning the future course of action by understanding a clear picture of what’s happening in the account
o Perform competition research for ad copies, keywords & KWRs CPC
o Apply Geo, Device & Day parting scheduling to increase campaign effectiveness
o Incorporate A/B or Multivariate testing of ad copies & finalize the best performing ad copies
o Pull out KPI segment level data which cannot be directly pulled out from paid insights or analytics like keyword level data segmented by Location
o While in cases where ROI gets important, Search marketing manager has to ensure that the unrelated keyword doesn’t pass through and are added into negatives
o Applying own wisdom to know the top players or the mediocre players in the campaign along with the cost
o Whenever search marketing manager notices a high surge in the budget of the ad or a sudden deviation from the traffic and when this unexpected development could very well be the result of internal controls or a change in the client’s website, it gets imperative to recommend right set of measures in such unforeseen instances
Setting up a variety of PPC campaigns across a range of digital channels – Search/Social as per the Media Plans
· Overseeing existing campaigns and making recommendations on how to optimize them
· Analyzing trends and making data-driven decisions
· Writing engaging copy for adverts & proof-reading
· Sharing creative suggestions for advert templates
· Producing detailed analysis and reports of campaigns to a range of audiences
· Business Decisions:
o Adjust Campaign budget, bids & settings based on historic performance data
o Making a morning check-in as the routine work to stay ahead in the race by planning the future course of action by understanding a clear picture of what’s happening in the account
o Perform competition research for ad copies, keywords & KWRs CPC
o Apply Geo, Device & Day parting scheduling to increase campaign effectiveness
o Incorporate A/B or Multivariate testing of ad copies & finalize the best performing ad copies
o Pull out KPI segment level data which cannot be directly pulled out from paid insights or analytics like keyword level data segmented by Location
o While in cases where ROI gets important, Search marketing manager has to ensure that the unrelated keyword doesn’t pass through and are added into negatives
o Applying own wisdom to know the top players or the mediocre players in the campaign along with the cost
o Whenever search marketing manager notices a high surge in the budget of the ad or a sudden deviation from the traffic and when this unexpected development could very well be the result of internal controls or a change in the client’s website, it gets imperative to recommend right set of measures in such unforeseen instances
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.