Digital Marketing Specialist

Core Competency

· Maintenance and updating of the Websites

· Return on Investment for all digital marketing initiatives.

· Control the cost of customer acquisition

· Traffic and Visitors growth on all devices ( app, mobile site and desktop)

· Rate of Search Engine Queries and Landing Pages

· Increasing trend on Page Views Visit and Google Page ranking

· Growth of respective Product Lines in Terms of Revenue.

· ROI of marketing campaigns e.g. PPC Campaigns on Keyword Bid, Display campaigns, Mobile Campaigns

Candidate profile

· Proven experience delivering effective and innovative digital campaigns.

· Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Hands-on experience managing Search and Display campaigns, SEO, Email marketing, and social media and Affiliate programmes.

· Good Communication Skills

· Google AdWords and Analytics Certified

· Working knowledge of HTML, CSS, Wordpress, JavaScript, Photoshop, Illustrator, Dreamweaver, Google Adwords / Analytics and Webmaster and other constraints (preferred)

· Strong knowledge of Middle East & India Markets with Audio Visual or IT Products knowledge.

· Taking ownership of 4 corporate websites, site revenue, ROI, and traffic goals

· Devising strategies to drive online traffic to the corporate website.

· Developing and managing digital marketing campaigns

· Utilizing a range of techniques including SEO, SEM & PPC campaigns & SMM

· Overseeing the social media strategy for the company.

· Managing online brand and product campaigns to raise brand awareness.

· Managing & updating the company website.

· Improving the usability, design, content and conversion of the company website and app

· Responsibility for planning and budgetary control of all digital marketing

· Evaluating Audio Visual business scenario through Customer research, market conditions and competitor data.

· Review new technologies and keep the company at the forefront of developments in digital marketing.

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Delivering an excellent customer experience by improving the quality level of integrated online presence (cross device) and ensure a consistent approach to app, plugins and website campaigns.

· Content writing- Creating Brochures, Marketing Collaterals, Advertisements and other publishing documents for Online and Print.

· Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Candidate Requirements

Excellent analytical, communication, organizational, problem-solving skills, Email Marketing, Data Analysis, Multitasking, Mapping Clients