We are seeking a talented Digital Marketing Specialist to join our marketing team. The ideal candidate will have 2-4 years of experience in digital marketing, with a strong focus on Google Ads. If you're passionate about driving growth, optimizing campaigns, and staying up-to-date with the latest digital marketing trends, we want to hear from you!

Key Responsibilities
• Plan, execute, and optimize Google Ads campaigns to drive website traffic, conversions, and ROI.
• Conduct thorough keyword research and analysis to identify high-potential keywords for SEO and PPC campaigns.
• Create compelling and engaging ad copy for Google Ads campaigns to maximize click-through rates (CTR) and conversions.
• Manage digital marketing budgets effectively, ensuring the best allocation of resources to achieve desired results.
• Utilize tools like Google Analytics to track and analyze website traffic, user behavior, and other relevant KPIs.
• Perform A/B testing on ad creatives, landing pages, and other elements to optimize campaign performance.

Qualifications
• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in digital marketing, with a strong focus on Google Ads.
• Proficiency in Google Ads, Google Analytics, and other digital marketing tools.
• Strong analytical and data-driven mindset.
• Excellent written and verbal communication skills.
• Ability to work independently and in a collaborative team environment.
• Up-to-date with the latest digital marketing trends and best practices.

This job is provided by Shine.com