Job Description
Job Overview:
The Performance Marketing Specialist will manage and optimize our online advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram), drive customer retention strategies, and oversee our Direct-to-Consumer (D2C) sales efforts. The ideal candidate will have a strong background in performance marketing, a data-driven mindset, and a passion for achieving business objectives.
Location: Bandra, Mumbai.
Key Responsibilities:
1. Google Ads:
• Develop and implement a comprehensive Google Ads strategy to achieve brand objectives.
• Launch and optimize search, display, video, and shopping campaigns.
• Conduct thorough keyword research and optimize ad copy and landing pages.
• Monitor and improve the Quality Score of ads.
2. Meta Ads (Facebook & Instagram):
• Develop a comprehensive Meta Ads strategy targeting both Facebook and Instagram platforms.
• Design campaigns tailored to different audience segments.
• Collaborate with the design team to create engaging ad creatives.
• Utilize Facebook's audience targeting tools and create custom and lookalike audiences.
3. Retention Marketing:
• Segment the customer base and design campaigns to re-engage existing customers.
• Develop and manage loyalty programs.
• Gather feedback from customers and implement personalized marketing strategies.
4. D2C Sales:
• Develop a D2C sales strategy to drive online sales and identify key customer segments.
• Design and implement promotional campaigns to drive sales.
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years experience in performance marketing.
• Proficient in Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong analytical skills and experience with analytics tools.
• Excellent communication and teamwork skills.
• Ability to multitask and manage multiple campaigns simultaneously
The Performance Marketing Specialist will manage and optimize our online advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram), drive customer retention strategies, and oversee our Direct-to-Consumer (D2C) sales efforts. The ideal candidate will have a strong background in performance marketing, a data-driven mindset, and a passion for achieving business objectives.
Location: Bandra, Mumbai.
Key Responsibilities:
1. Google Ads:
• Develop and implement a comprehensive Google Ads strategy to achieve brand objectives.
• Launch and optimize search, display, video, and shopping campaigns.
• Conduct thorough keyword research and optimize ad copy and landing pages.
• Monitor and improve the Quality Score of ads.
2. Meta Ads (Facebook & Instagram):
• Develop a comprehensive Meta Ads strategy targeting both Facebook and Instagram platforms.
• Design campaigns tailored to different audience segments.
• Collaborate with the design team to create engaging ad creatives.
• Utilize Facebook's audience targeting tools and create custom and lookalike audiences.
3. Retention Marketing:
• Segment the customer base and design campaigns to re-engage existing customers.
• Develop and manage loyalty programs.
• Gather feedback from customers and implement personalized marketing strategies.
4. D2C Sales:
• Develop a D2C sales strategy to drive online sales and identify key customer segments.
• Design and implement promotional campaigns to drive sales.
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years experience in performance marketing.
• Proficient in Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong analytical skills and experience with analytics tools.
• Excellent communication and teamwork skills.
• Ability to multitask and manage multiple campaigns simultaneously
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.