Job Description
Job position : Digital Marketing Executive/ Specialist
Location : Kochi
Office Timing : +:00am to 5:30pm
Experience : 2-5 Years
Key Responsibilities:
Lead Generation:
• Develop and implement effective lead generation strategies across various digital channels including PPC, SEO, social media, email marketing, and content marketing.
• Utilize advanced targeting techniques to reach and engage potential customers.
• Optimise landing pages and user funnels to maximise lead conversion rates.
Performance Marketing:
• Plan, execute, and optimise performance marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant digital advertising platforms.
• Monitor and analyse campaign performance metrics to ensure campaigns meet or exceed KPI targets.
• Conduct A/B testing and other testing methodologies to improve campaign performance.
Campaign Management:
• Manage and oversee digital marketing campaigns from concept to execution.
• Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaign delivery.
• Create and manage campaign budgets, ensuring optimal allocation of resources.
Analytics and Reporting:
• Track and report on key performance indicators (KPIs) for all digital marketing campaigns.
• Use data analytics tools (Google Analytics, CRM systems) to gain insights and identify areas for improvement.
• Provide regular performance reports to senior management with actionable recommendations.
SEO and Content Marketing:
• Implement SEO best practices to improve organic search rankings and drive website traffic.
• Collaborate with the content team to create engaging and relevant content that attracts and converts leads.
• Monitor and report on SEO performance, making adjustments as needed.
• Stay Updated:
• Stay abreast of the latest trends and best practices in digital marketing and performance marketing
Location : Kochi
Office Timing : +:00am to 5:30pm
Experience : 2-5 Years
Key Responsibilities:
Lead Generation:
• Develop and implement effective lead generation strategies across various digital channels including PPC, SEO, social media, email marketing, and content marketing.
• Utilize advanced targeting techniques to reach and engage potential customers.
• Optimise landing pages and user funnels to maximise lead conversion rates.
Performance Marketing:
• Plan, execute, and optimise performance marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant digital advertising platforms.
• Monitor and analyse campaign performance metrics to ensure campaigns meet or exceed KPI targets.
• Conduct A/B testing and other testing methodologies to improve campaign performance.
Campaign Management:
• Manage and oversee digital marketing campaigns from concept to execution.
• Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaign delivery.
• Create and manage campaign budgets, ensuring optimal allocation of resources.
Analytics and Reporting:
• Track and report on key performance indicators (KPIs) for all digital marketing campaigns.
• Use data analytics tools (Google Analytics, CRM systems) to gain insights and identify areas for improvement.
• Provide regular performance reports to senior management with actionable recommendations.
SEO and Content Marketing:
• Implement SEO best practices to improve organic search rankings and drive website traffic.
• Collaborate with the content team to create engaging and relevant content that attracts and converts leads.
• Monitor and report on SEO performance, making adjustments as needed.
• Stay Updated:
• Stay abreast of the latest trends and best practices in digital marketing and performance marketing
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Kochi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.