Digital Marketing Specialist

GoStudy is a Great Place to Work-Certified™ organization. Great Place to Work® Certification is recognized world over by employees and employers alike and is considered the ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures. GoStudy has created a Great Place to Work FOR ALL their employees by excelling on the 5 dimensions of a High-Trust, High-Performance Culture™ – Credibility, Respect, Fairness, Pride and Camaraderie.

GoStudy is in the business of overseas education consulting. We serve students in India and help them realize their higher education dreams under multiple brand names such as GoUK, GoIreland, GoFrance, GoUSA, GoCanada, GoAustralia, GoNewZealand etc., We have 10 branches (Chennai, Bangalore, Mumbai, Delhi, Pune, Hyderabad, Cochin, Trivandrum, Mysore and Coimbatore) spread across all major cities in India covering the entire country.

Responsibilities of this role:

· Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media

· Establish and execute a digital marketing strategy to distribute content

· Work with and manage a team of writers, marketers, and other stakeholders to maintain Company’s digital presence

· Maintain consistent brand messaging across all social channels

· Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience

· Create and maintain an editorial calendar to deliver targeted content Responsibilities

· Create and manage content for Company’s social media, emails, and other forms of digital communication

· Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns

· Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

· Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

· Develop and monitor campaign budgets

· Stay up to date on the latest social media trends, and implement them in Company’s marketing campaigns

Skills and qualifications

· Social media savvy, with a passion for staying on top of trends

· Strong sense of creativity, imagination, and innovation

· Excellent interpersonal skills, with the ability to collaborate with other departments

· In-depth knowledge of various social media platforms and best practices

· Ability to analyze consumer metrics, reports, and trends

· Strong project management and managerial skills

Must Have Experience

1. Google Ads Campaign Setup & Management:

Create, manage, and optimize Google Ads campaigns.

Plan budgets and forecast leads.

Conduct keyword planning and optimization.

Optimize location targeting for ads.

2. Advertising on Other Platforms:

Develop and manage ads on Spotify, radio, PR campaigns, influencer marketing, and YouTube.

3. App Store & Play Store Ads:

Plan and execute advertising campaigns on the App Store and Google Play Store.

4. Search Engine Optimization (SEO):

Develop and implement SEO strategies.

Build and maintain backlinks.

Optimize keywords, meta descriptions, titles, and URLs.

Create and manage blog content.

Monitor SERP and page rankings.

5. Local SEO:

Manage Google My Business (GMB) listings.

Implement strategies to improve local search rankings.

6. Social Media Marketing:

Create and manage ads on Meta (Facebook and Instagram) and LinkedIn.

Develop and execute engaging social media posts and campaigns.

7. Lead Location Analysis:

Analyze and report on lead locations to optimize targeting and improve campaign effectiveness.

8. Content Writing and Copywriting:

Produce high-quality content and copy for various digital marketing campaigns.

+. Lead Tracking and Quality Check:

Track and analyze leads to ensure high-quality lead generation.

Implement strategies to improve lead quality.

10. Competitor Analysis:

Conduct thorough analysis of competitors’ digital marketing strategies.

Provide actionable insights and recommendations based on competitor activities.

11. Team Collaboration:

Coordinate and collaborate with other teams for both offline and online events.

Assist in planning and executing events to enhance brand visibility and engagement.

Job Type: Full-time

Salary: Depends on Experience

Schedule: Work From Office 10AM-6PM

Incentive pay types: Performance bonus

Office Location: Chennai, Tamil Nadu

Education: Bachelor's (Masters Preferred)

Experience:

Digital marketing: 5 years (Preferred)

Industry: Study Abroad (Preferred