Job Description
We are seeking a highly skilled Digital Marketing Specialist to join our team at Harrod UK Ltd. As a key member of our marketing department, you will be responsible for developing and executing multi-channel CRM strategies to drive customer retention, reactivation, and lifetime value.
The successful candidate will have a proven background in briefing, executing, measuring, and optimising email or digital marketing campaigns. You will be able to plan and allocate resource for multiple campaigns and projects of varying complexity, while also having strong analytical and numerate skills with good commercial judgement and KPI understanding.
A salary of £45,000 - £55,000 per annum is offered, depending on experience. Benefits include a range of training and development opportunities, as well as the chance to work with a leading company in the industry.
Key Responsibilities
• Manage the day-to-day running of our Email marketing strategy including owning the email marketing calendar for our newsletter and the set up/maintenance of automated customer journeys within Dotdigital
• Plan and shape exciting customer journeys and communication strategies based on customer insight and behaviour
• Improve relevancy/personalisation of all email through different content or appropriate customer segmentation and targeting
• Create testing plan to ensure continual test and learn with A/B experiments to drive email KPIs
• Develop initiatives to ensure we are maximising data capture of potential customers and driving engagement and conversion from these sign ups
The successful candidate will have a proven background in briefing, executing, measuring, and optimising email or digital marketing campaigns. You will be able to plan and allocate resource for multiple campaigns and projects of varying complexity, while also having strong analytical and numerate skills with good commercial judgement and KPI understanding.
A salary of £45,000 - £55,000 per annum is offered, depending on experience. Benefits include a range of training and development opportunities, as well as the chance to work with a leading company in the industry.
Key Responsibilities
• Manage the day-to-day running of our Email marketing strategy including owning the email marketing calendar for our newsletter and the set up/maintenance of automated customer journeys within Dotdigital
• Plan and shape exciting customer journeys and communication strategies based on customer insight and behaviour
• Improve relevancy/personalisation of all email through different content or appropriate customer segmentation and targeting
• Create testing plan to ensure continual test and learn with A/B experiments to drive email KPIs
• Develop initiatives to ensure we are maximising data capture of potential customers and driving engagement and conversion from these sign ups
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Lowestoft offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.