Roles and Responsibilities:

● Experience in campaign optimization (Maintain and monitor keyword bids , account

daily and monthly budget caps, impression share, quality score and other important

account metrics.5)

● Creating, developing & implementing effective paid search strategies

● Strategize, execute, monitor, and manage campaigns across multiple platforms such

as Google Ads & Facebook paid campaigns.

● Executing & optimizing many PPC campaigns simultaneously

● Overseeing campaigns across several search platforms (e.g. Google AdWords,

Facebook)

● Targeting selected audiences through researching keywords

● Tracking daily, weekly & monthly KPI's to identify opportunities for improvement

● Reporting KPI's to management regularly through various dashboards

● Producing engaging, clear & concise ad copy for campaigns

● Create eye-catching and informative pay-per-click text ads as well as continuously

implement text ads – A/B testing.

● Ensuring that campaigns are well aligned across multiple channels

● Building and strengthening key relationships across PPC ad platforms and various

vendors

● Reducing the risk of click fraud
• ● Staying current with PPC & SEM trends and techniques