Job Description
TCS is hiring for "Digital Marketing Specialist". Details below-
Role- Digital Marketing Specialist
Location- Bangalore
Years of Experience- 4-8 Years
Role-
Support/create and execute effective online marketing and advertising campaigns. Responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources.
SFMC email marketing:
Building emails using templates
QA of the email to ensure legibility, brand compliance and layout settings.
Launching eDM (electronic direct mail). Generating reports post campaign launch for clicks, sent hard bounce etc.
AEM (or similar) site management:
Understanding of how CMS (content management system) works.
Manage AEM website edits, asset edits and optimization.
Be able to build a page and experiment with different components.
Stova (or similar) event building platform:
Checking client requirement and building the registration forms
Customize the registration form and emails if required.
Digital Marketing Analytics using Google sheet/Excel:
Create marketing performance reports across the digital marketing platforms like Google Ads, Adobe Analytics, Social Amp, LinkedIn, etc.
Salesforce CRM:
Campaign setup and Management
Data check/cleaning
Generating custom contact/lead reports
Social media:
YouTube uploads
Social Amp profile management
Qualifications
• Bachelor's degree or equivalent.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• 3-4 years of relevant experience in digital marketing role and prior working experience in handling above mentioned (or similar applications
Role- Digital Marketing Specialist
Location- Bangalore
Years of Experience- 4-8 Years
Role-
Support/create and execute effective online marketing and advertising campaigns. Responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources.
SFMC email marketing:
Building emails using templates
QA of the email to ensure legibility, brand compliance and layout settings.
Launching eDM (electronic direct mail). Generating reports post campaign launch for clicks, sent hard bounce etc.
AEM (or similar) site management:
Understanding of how CMS (content management system) works.
Manage AEM website edits, asset edits and optimization.
Be able to build a page and experiment with different components.
Stova (or similar) event building platform:
Checking client requirement and building the registration forms
Customize the registration form and emails if required.
Digital Marketing Analytics using Google sheet/Excel:
Create marketing performance reports across the digital marketing platforms like Google Ads, Adobe Analytics, Social Amp, LinkedIn, etc.
Salesforce CRM:
Campaign setup and Management
Data check/cleaning
Generating custom contact/lead reports
Social media:
YouTube uploads
Social Amp profile management
Qualifications
• Bachelor's degree or equivalent.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• 3-4 years of relevant experience in digital marketing role and prior working experience in handling above mentioned (or similar applications
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.