Job Description
Qualifications and experience required:
7+ years of experience in content marketing, with a good understanding of digital marketing social media promotion, and measuring ROI from content marketing efforts
Job description
• Copywriting, Community Building, and improving social media KPIs, likes, shares, tweets, etc.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• On-page website optimization like Title, Metadata, Opengraph, microdata (schema),
AMP, Twitter, image, nofollow, robots.txt, sitemap (HTML & XML,
hreflang), RSS/feed, website content (writing, review, and updating), and more.
• Off-page optimization such as link building, social bookmarking, forum posting, commenting, guest posting, article submission, classified posting, press releases, and more.
• Designs build and maintain our social media presence.
• Social media strategy and implementation.
• Set up and optimize SEM/SMM campaigns such as Google Ads, Facebook Ads, Linkedin Ads, Quora Ads, etc.
• Manage E-commerce Merchant accounts such as Amazon, Flipkart, Snapdeal, etc.
• Email Marketing tools setup and segmentation on Mailchimp, Sendgrid, Aweber, Zoho Mail, and Amazon.
• Ability to drive projects with minimal supervision and take initiative
• The ideal candidate is expected to enhance the company's digital footprint and build on the existing portfolio.
• Preparing the client-ready email and social (primarily LinkedIn)
• Adding eminence to relevant web pages including PIDC for Regulatory strategy hub page and industry pages to drive engagement/downloads.
• Finalize internal newsletter format and distribution list and roll out in calendar months.
• Working cohesively with the in-house agency on higher-level campaigns such as the industry regulatory outlooks and emerging topics.
• Continued cross-promotion with the Centre for Financial Services and Financial Services eminence via coordination with the industry marketing teams.
• Participate in PIDC for Regulatory Strategy meetings.
• Strong Knowledge of Google algorithm Penguin, Panda, Hummingbirds, Mobilegeddon, etc.
• Knowledge of CMS and web 2.0 (WordPress, Blogger, Drupal, Wix, etc.) such as
• installing Themes & plugins, configuration, editing, etc.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Good command of the English language (Content Writing, Editing, Grammar, Punctuation, etc.)
• Knowledge of R&D tools such as Ahref, Similar site, Semrush, Screaming frog,
• xenus, Keywordtool.io, Keyword Planner, etc
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
