Job description
Arvino Accessories Pvt.Ltd. seeking a highly creative and results-driven Digital Marketing Specialist to join our team in the jewelry industry. The ideal candidate will have a passion for digital marketing, an eye for design, and an understanding of the luxury goods market. You will be responsible for planning, implementing, and managing our digital marketing strategies to enhance brand visibility, engage with our target audience, and drive online sales.

Key Responsibilities:

1. Develop and manage engaging content for various digital platforms, including websites, social media, email campaigns, and blogs.

2. Monitor social media trends and adapt strategies to stay ahead in the market.

3. Optimize website content for search engines to improve organic search rankings.

4. Design and execute email marketing campaigns to promote new collections, sales, and special events.

5. Segment email lists and personalize content to increase open rates and conversions.

6.Oversee the company’s e-commerce platform, ensuring product listings are up-to-date, accurate, and optimized for conversion.

7.Analyze website performance and user experience to enhance online shopping.

8. Monitor, analyze, and report on key metrics such as website traffic, conversion rates, and ROI from digital campaigns.

9.Manage relationships and measure the impact of influencer and affiliate partnerships.

10.Conduct market research to identify trends, consumer behavior, and competitive landscape within the jewelry industry.

11.Use insights to inform marketing strategies and product development.

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, preferably within the luxury goods or jewelry industry.
• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, social media management tools).
• Strong understanding of e-commerce and online sales strategies.
• Excellent communication and copywriting skills.
• Creative mindset with the ability to generate innovative ideas.
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.

Personal Attributes:
• Passion for the jewelry industry and luxury products.
• Strong attention to detail and a commitment to high-quality work.
• Ability to work independently and as part of a team.
• Analytical thinking and problem-solving skills.
• Ability to adapt to changing market trends and consumer preferences.

Benefits:
• Competitive salary and performance-based bonuses.
• Opportunity to work with a dynamic and creative team.
• Professional development and growth opportunities

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:
• Cell phone reimbursement
• Leave encashment
• Paid sick time

Schedule:
• Day shift

Supplemental Pay:
• Performance bonus

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person