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Digital Marketing Specialist

Place of work Lowestoft
Contract type -
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Job details

Job description, work day and responsibilities

Job description
Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team at Harrod UK Ltd. As a key member of our marketing department, you will be responsible for developing and executing multi-channel CRM strategies to drive customer retention, reactivation, and lifetime value.

The successful candidate will have a proven background in briefing, executing, measuring, and optimising email or digital marketing campaigns. You will be able to plan and allocate resource for multiple campaigns and projects of varying complexity, while also having strong analytical and numerate skills with good commercial judgement and KPI understanding.

A salary of £45,000 - £55,000 per annum is offered, depending on experience. Benefits include a range of training and development opportunities, as well as the chance to work with a leading company in the industry.
Key Responsibilities
• Manage the day-to-day running of our Email marketing strategy including owning the email marketing calendar for our newsletter and the set up/maintenance of automated customer journeys within Dotdigital
• Plan and shape exciting customer journeys and communication strategies based on customer insight and behaviour
• Improve relevancy/personalisation of all email through different content or appropriate customer segmentation and targeting
• Create testing plan to ensure continual test and learn with A/B experiments to drive email KPIs
• Develop initiatives to ensure we are maximising data capture of potential customers and driving engagement and conversion from these sign ups

Company address

United Kingdom
England
Lowestoft Show on map Get directions
Company Name: Harrod UK Ltd
You will be redirected to another website to apply.
Apply and send CV
Offer ID: #995545, Published: 2 weeks ago, Company registered: 9 months ago

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