Job Description
We are adept at assisting all blockchain efforts, including ICO, STO, NFT, DeFi and IEO and FinTech, flourish in an intensely competitive and extremely volatile market with our knowledge of and expertise in all industry fundamentals.
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Summary:
Hiring For: VAP GROUP
Location: Mumbai, Maharashtra
Designation: Senior Digital Marketing Executive (designation will depend on your relevant experience & our internal criteria)
Number of Experience: 4+ years of experience
Job Description:
If you live and breathe digital marketing, we want to connect with you. We are looking for someone who can join our Digital Marketing Team to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities:
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimises spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimise user experience.
• Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimise user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing team members job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing team by providing information, educational opportunities, and experiential growth opportunities.
Requirements:
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy.
• Bachelor's or master's degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimising landing pages and user funnels
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
• Experience in setting up and optimising PPC campaigns on all major search engines
Perks of company:
• 5 days working
• Exalted Culture
• Growth Oriented
• Amazing Pay
• Supportive Management
• Period Leave (for female employees)
• Major Festive Holidays
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
