Digital Marketing Specialist

Digital Marketing Specialist is someone who is responsible for developing and managing digital marketing strategies and campaigns.The range of digital channels, the constant upgrade of digital technology, and the evolving strategies make the scope of digital marketing immense. Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketer's roles and responsibilities involve overseeing and development of the overall content strategy for an enterprise, as well as marketing campaigns.We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.Responsibilities
• Developing and implementing a digital marketing strategy
• Develop digital media strategies with business goals aligned with the company's vision.
• Create digital content including websites, blogs, articles, animated explainer videos, etc.
• Creating visual concepts for promotional activities
• Increase the company's sales through online marketing.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Run day to day social media and search engine optimization audits to ensure best practices are being used.
• Managing the digital marketing calendar
• Maintaining the online presence and reputation of the company
• Overseeing the creation and maintenance of social media content
• Tracking digital marketing performance
• Creating and updating digital marketing reports
• Overseeing the digital marketing budget
• Supervise ROI and KPIs.
Requirements and Qualifications
• Minimum of a Bachelor's Degree in Marketing or similar field
• Minimum of 2-5 years of experience as a Digital Marketing Specialist or similar role
• Experience with digital marketing automation software
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Proficiency with SEO tools
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Ability to work well in a team environment
• Strong time management skills
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to work in a fast-paced environment
• Ability to prioritize tasks and meet deadlines
• Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage
• Quality content generation and management skills.
Job Type: Full-time:
• Day shift
Supplemental Pay:
• Performance bonus
Education:
• Bachelor's (Preferred)
Experience:
• Digital marketing: 2 years (Required)
• total work: 2 years (Required)
Speak with the employer
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Expected Start Date: 20/06/2026