Digital Marketing Specialist| Performance Marketing

💰 ₹28,800 - ₹46,080 (Est.) 📍 Bangalore 🕐 5 days ago

Job Description

Locus.sh is a technology platform that uses machine learning and proprietary algorithms to automate complex supply chain decisions. We are building The World's Best Dispatch Management Platform in Final Mile. Our smart supply chain solutions provide end-to-end visibility and enable enterprises to enhance their operational efficiency by reining costs, streamlining the customer experience, and reducing environmental impact.
Headquartered at Bangalore, India, we have offices present across, North America, South East Asia, EU. We are a 300+ strong team and growing rapidly.
With a strong base of investors, GIC, Singapore’s sovereign wealth fund, Qualcomm Ventures LLC, Tiger Global, Falcon Edge, Blume Ventures, pi Ventures, and others., Locus has raised around $80 million across multiple rounds.

Locus’ scalable solutions include route optimization, real-time tracking and analytics, sales beat optimization, territory planning, vehicle allocation and network design. Our future-ready platform has resulted in $150 million+ savings in logistics costs, 70 million+ kilometer reductions in distance traveled, and 17 million+ kilograms reduction in GHG emissions across clients like Nestle, Mondelez, Unilever, BigBasket, Bluedart, Bukalapak, The Tata Group, and many others.The company powers deliveries across North America, Europe, Southeast Asia, Middle East, ANZ, and the Indian Subcontinent.

Backstory:
The journey of Locus from being a women’s safety application to a leading logistics optimization platform, is an interesting one. In 2015, Nishith Rastogi and Geet Garg developed RideSafe, a women’s safety geo-tracking app to track deviations from pre-defined ride routes.
It was soon adopted by food tech companies to track deviations of their delivery staff. This gave Nishith and Geet material insight that there was clearly a lack of a decision-making system in logistics. This realization was the pivotal foresight that led to the building of Locus, an end-to-end dispatch planning and route optimization platform for supply chain enterprises.
From 2015 till date , Locus has grown by leaps and bounds, with a clear focus on innovating consistently
July 2015 - Locus was born in a 2 BHK studio apartment in Peenya, Bangalore and registered as MARA Studios Pvt Ltd. We raised our Series A round funding from Exfinity Ventures and GrowX Ventures and we launched the Dispatch IQ and TrackIQ products.
By 2018, we were a team of 100 and we reached 10 million successful customer orders.
We raised our Series B in 2020 funding led by Falcon Edge and Tiger Global, we also open our South East Asia office in Jakarta, Indonesia, Berlin in Europe and California in the USA
Our team grew to 200 in 2020 and, we opened offices in UK, Vietnam and Singapore
We raised our Series C funding of USD 50 mil led by investors GIC and Qualcomm Ventures
Locus gets recognised twice in a row for the Representative Vendor in the latest edition of the 2026 Gartner® Market Guide for Supply Chain Network Design Tools

Brief on the role:
Do you want to be a part of one of the fastest growing and most innovative SaaS Company? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you… Come join the Locus Marketing team.

Roles & Responsibilities:
• The person in this role will have experience in running digital campaigns including awareness and lead generation programs across digital channels like Google Adwords, LinkedIn, Software Advice, Capterra, etc. The candidate will be measured against the overall achievement of the pipeline generated.
• Develop strategies and tactics to drive awareness and generate leads through digital channels
• Understand campaign and lead gen objectives, plan digital campaigns to meet the objectives, identify and plan budgets to support the campaigns, track and optimize the spends, identify keywords and ascertain right bid strategies for campaign effectiveness
• Identify market trends and insights, and optimize campaign strategy and spends based on the insights
• Work with internal teams to align on the messaging and copy, and create landing page based on digital marketing best practices
• Use strong analytical skills to track, review and optimize campaign performance as needed on a periodic basis
• Follow the content calendar to amplify Locus propositions and content assets among the target audience
• Be proficient across all digital marketing channels, including ways to drive maximum ROI through them
Desired Skills:
• High degree of expertise on running campaigns on Google Adwords, LinkedIn, and other digital channels
• Knowledge of Software Advice, Capterra and other platforms important
• Hands on experience with Hubspot landing pages, campaign module desired
• Understanding the B2B sales journey is important. Experience in B2B SaaS domain desirable
• Analyzing and following the latest/current trends of digital marketing.
• Proficiency in MS Excel, PowerPoint, and Word.
• Working knowledge of Salesforce and CRM tool and marketing automations
• Experience with website analysis using a variety of analytics tools including Google Analytics,GA4, and Webmaster tool (Other Internal Tools "+").
• Experience working with popular SEO tools (Keyword planner, SEM Rush, Screaming Frog, Ahrefs, etc).
• Experience working with Wordpress and content in CMS environments.
• Knowledge of HTML/CSS and Javascript.

Life at Locus comes with with added benefits as well:

Locus Energise -our wellness initiative for our team provides - unlimited cashless in-clinic consultations, access to more than 2000+ gyms, cult fitness studios & sports facilities, Telehealth support, pre-recorded fitness videos & mindfulness podcasts, via an app-based access.

A comprehensive Health Insurance policy that covers you and also your loved ones

Continuous learning and development programs, focussed on cross-cultural interactions and individual skill building

Flexible work hours - we believe in getting the work done , and most teams choose their cadence of work coordination and hours to do inter-team collaboration as well as deep focus individual work

No leave restrictions(you manage your own leaves)

We are committed to sustainable practices and one of the many ways we do our share is by incentivising team members who stay close to the office! Pedal or Walk your way to the office and earn extra bucks with a healthier you!

With all of that and a cool office space in the heart of Bangalore, that offers healthy catered meals, a fully functional gym, enjoy a game of snooker or table tennis, and a fully functional hardware lab for your tinkering projects. Please reach at [email protected]

💡 Quick Summary

Seeking a career-building opportunity? The Digital Marketing Specialist| Performance Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.

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Job Details

Company Name: Locus.sh

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The expected salary for Digital Marketing Specialist| Performance Marketing in Bangalore is ₹28,800 - ₹46,080 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Digital Marketing Specialist| Performance Marketing is an on-site position based in Bangalore. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Digital Marketing Specialist| Performance Marketing. Previous experience in Digital Marketing Expert Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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