Digital Marketing Specialist

💰 ₹28,800 - ₹46,080 (Est.) 📍 Pune

Job Description

Experience - 4yrs to 6yrs

Work Location: Kharadi, Pune (Opportunity to work in UK office after 1 year on the basis of performance)

Responsibilities:

● Responsible for leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaign

● Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, and Send Marketing Messages (SMS) campaigns.

● Develop creative digital marketing growth strategies.

● Good understanding of both B2B and B2C space.

● Identify target audiences and deviseeffective campaigns.

current marketing trends and insights.

● Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).

● Solid knowledge of website and marketing analytics tools. (e.g Google Analytics, Netinsight, Omniture, WebTrends, SEMRush, etc).

● Should have experience in Web development, Brand Building and Brand Placement.

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

● Develop and monitor campaign budgets.

● Good understanding of metrics including Conversion rates, Cost per Conversion (CPC), Lead to close ratio, Return on ad spend (ROAS), and Cost per acquisition (CPA).

● Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.

● Increasing the traffic towards the website through organic and non-organic ways.

● Getting attendees to the Webinars conducted on a weekly basis.

● Running social media, email marketing, and content marketing campaigns.

● Responsible for handling all the social media handles.

● Creating the Content Strategies for the overall Brand Building.

Skills:

● Good communication skills.

● Designing Skills.

● Communication Designing Skills.

● Funnel Building.

Tools: (Must know)

● Mailing Tools: Mail Chimp, SendInBlue, SendGrid, Outlook Mail Merge.

● Webinar Tools: WebinarJam, EverWebinar, Zoom.

● Landing Pages: ClickFunnels, WIX

● ChatBot: ManyChats, MobileMonkey

● Whatsapp Integration: Whatsapp API

● Automation: Make/Integromat, Zapier,etc.

● Knowledge of any other advanced tool would be an added advantage.

Requirements:

Bachelor’s degree in Marketing, Information Technology, or related field.

Any specific certification in Digital Marketing is an added advantage.

Job Types: Full-time, Regular / Permanent

Salary: ₹500,000.00 - ₹700,000.00 per year

Schedule:
• Day shift
• Monday to Friday

Ability to commute/relocate:
• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 5 years (Required)
• total work: 5 years (Required)
• SEO tools: 5 years (Required)

Speak with the employer
++1 ++60+6688+

💡 Quick Summary

Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.

Sponsored

Job Details

Company Name: Arch Recruiting solutions

Frequently Asked Questions

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The expected salary for Digital Marketing Specialist in Pune is ₹28,800 - ₹46,080 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Digital Marketing Specialist is an on-site position based in Pune. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Digital Marketing Specialist. Previous experience in Digital Marketing Expert Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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