Job Description
Zipy is a dynamic startup revolutionizing the Observability industry with our innovative SaaS product. We're seeking a passionate and driven Digital Marketing Professional with a strong SEM focus to join our team and help us reach a global audience. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact on a growing company.
About the Role:
You will be a key player in driving user acquisition and engagement for our SaaS product, focusing primarily on Google Ads and LinkedIn Ads. You will collaborate closely with the head of marketing to develop and execute effective digital marketing strategies, optimize campaigns, and analyze performance data.
Responsibilities:
• SEM Campaign Management:
• Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns targeting B2B audiences globally.
• Conduct keyword research, develop compelling ad copy, and manage campaign budgets effectively.
• Monitor campaign performance and make data-driven adjustments to maximize ROI.
• Web Content Creation & Promotion (Supporting Role):
• Contribute to the creation and promotion of high-quality content for blog posts, product pages, and landing pages, working closely with the content team.
• Analytics & Reporting:
• Track and analyze marketing performance data using tools like Google Analytics to identify trends and areas for improvement.
• Report on campaign performance and provide insights to the team.
• Conversion Rate Optimization (CRO):
• Contribute to CRO initiatives by analyzing user behavior, conducting A/B testing, and implementing strategies to improve conversion rates.
• Community Building (Great to Have):
• Identify and engage with relevant developer communities to promote the product organically.
Experience & Skills:
• 3-4 years of experience in digital marketing, with a strong focus on SEM (Google Ads and LinkedIn Ads).
• Proven track record of managing and optimizing successful B2B SaaS marketing campaigns targeting global audiences.
• Experience with developer self-serve products is a significant advantage.
• Familiarity with SEO principles is a plus, but not required.
• Experience with email marketing platforms and best practices.
• Strong analytical skills and experience using Google Analytics.
• Excellent English speaking and writing skills.
• Ability to work independently and as part of a team.
• Experience with A/B testing and conversion rate optimization is a plus.
Personality & Culture Fit:
• Passionate about digital marketing and eager to learn new skills.
• Strong team player with excellent communication and collaboration skills.
• Agile and adaptable, with the ability to learn new technologies and tools quickly.
• Self-motivated and driven to achieve results.
• High energy and positive attitude.
• Enjoys a collaborative and fast-paced startup environment.
• Possesses at least one hobby outside of work, demonstrating a well-rounded personality.
• Demonstrates a strong sense of ownership and accountability.
About Zipy (B2B SaaS - Stealth Mode Startup):
We are a bunch of
• Technology Minds &&
• Self Starters and Learners &&
• Experienced Folks (experience in startups, surviving IIT food, tech, design, enterprise, B2B, B2C, data…...ok the list can be long)
Working on a
• Tech Idea (We think it’s also a killer Idea - literally a bug killer :) &&
• SaaS B2B Product (meant for Developers like us - so we claim to know this space :D ) &&
• Targeting Growth Technical Teams
Trying to
• Solve a Developer pain point (You may want to risk trusting us on that.) &&
• Build a world class product &&
• Think and Live out of Box &&
• Have Fun @work (Life ain’t meant to be that serious - we share a lot more than just work) &&
• Be Passionate both (@work and !@work)
If this excites you and you would like to know more, please reach out to zipy.co.in@gmail.com
About the Role:
You will be a key player in driving user acquisition and engagement for our SaaS product, focusing primarily on Google Ads and LinkedIn Ads. You will collaborate closely with the head of marketing to develop and execute effective digital marketing strategies, optimize campaigns, and analyze performance data.
Responsibilities:
• SEM Campaign Management:
• Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns targeting B2B audiences globally.
• Conduct keyword research, develop compelling ad copy, and manage campaign budgets effectively.
• Monitor campaign performance and make data-driven adjustments to maximize ROI.
• Web Content Creation & Promotion (Supporting Role):
• Contribute to the creation and promotion of high-quality content for blog posts, product pages, and landing pages, working closely with the content team.
• Analytics & Reporting:
• Track and analyze marketing performance data using tools like Google Analytics to identify trends and areas for improvement.
• Report on campaign performance and provide insights to the team.
• Conversion Rate Optimization (CRO):
• Contribute to CRO initiatives by analyzing user behavior, conducting A/B testing, and implementing strategies to improve conversion rates.
• Community Building (Great to Have):
• Identify and engage with relevant developer communities to promote the product organically.
Experience & Skills:
• 3-4 years of experience in digital marketing, with a strong focus on SEM (Google Ads and LinkedIn Ads).
• Proven track record of managing and optimizing successful B2B SaaS marketing campaigns targeting global audiences.
• Experience with developer self-serve products is a significant advantage.
• Familiarity with SEO principles is a plus, but not required.
• Experience with email marketing platforms and best practices.
• Strong analytical skills and experience using Google Analytics.
• Excellent English speaking and writing skills.
• Ability to work independently and as part of a team.
• Experience with A/B testing and conversion rate optimization is a plus.
Personality & Culture Fit:
• Passionate about digital marketing and eager to learn new skills.
• Strong team player with excellent communication and collaboration skills.
• Agile and adaptable, with the ability to learn new technologies and tools quickly.
• Self-motivated and driven to achieve results.
• High energy and positive attitude.
• Enjoys a collaborative and fast-paced startup environment.
• Possesses at least one hobby outside of work, demonstrating a well-rounded personality.
• Demonstrates a strong sense of ownership and accountability.
About Zipy (B2B SaaS - Stealth Mode Startup):
We are a bunch of
• Technology Minds &&
• Self Starters and Learners &&
• Experienced Folks (experience in startups, surviving IIT food, tech, design, enterprise, B2B, B2C, data…...ok the list can be long)
Working on a
• Tech Idea (We think it’s also a killer Idea - literally a bug killer :) &&
• SaaS B2B Product (meant for Developers like us - so we claim to know this space :D ) &&
• Targeting Growth Technical Teams
Trying to
• Solve a Developer pain point (You may want to risk trusting us on that.) &&
• Build a world class product &&
• Think and Live out of Box &&
• Have Fun @work (Life ain’t meant to be that serious - we share a lot more than just work) &&
• Be Passionate both (@work and !@work)
If this excites you and you would like to know more, please reach out to zipy.co.in@gmail.com
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.