Job Description
YouGov is an international research data and analytics group.
We help the world's most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers' complex lives. We call it living data.
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That's why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now Or last week And do so again and again That's why we're different.
Rather than commissioned research that's already out-of-date by the time it reaches someone's inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.
YouGov. Living Consumer Intelligence.
The Culture
Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.
Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, ****** orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.
Job Description
Own multi-channel digital marketing plans for specific countriesincluding: paid-search, paid-social, affiliates & partnerships, lead generation, mobile-app & referrals
Create, manage and optimise digital campaigns to acquire the right number of users to targets and cost
Set up, test and manage attribution and tracking for all activity
Manage and develop the day-to-day relationships with affiliates and partners
Collect, report and analyse data, identify trends and insights in order to achieve maximum ROI on campaigns
Identify and activate new channels and partners
Qualifications
Relevant experience across digital acquisition channels like: PPC, Affiliate Marketing, Paid Social (4-5years)
Understanding of technical aspects of online advertising including conversion optimisation
Highly analytical and comfortable with raw data in Excel
A bonus: Experience of working across different countries
Additional Information
We offer some brilliant benefits and perks at YouGov, some of which include:Mixed office & remote working (based on personal needs and agreement with the direct manager)
LinkedIn Learning - we're big on learning, so all YouGovers have first-hand access to the vast number of courses available on the platform
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at
We help the world's most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers' complex lives. We call it living data.
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That's why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now Or last week And do so again and again That's why we're different.
Rather than commissioned research that's already out-of-date by the time it reaches someone's inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.
YouGov. Living Consumer Intelligence.
The Culture
Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.
Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, ****** orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.
Job Description
Own multi-channel digital marketing plans for specific countriesincluding: paid-search, paid-social, affiliates & partnerships, lead generation, mobile-app & referrals
Create, manage and optimise digital campaigns to acquire the right number of users to targets and cost
Set up, test and manage attribution and tracking for all activity
Manage and develop the day-to-day relationships with affiliates and partners
Collect, report and analyse data, identify trends and insights in order to achieve maximum ROI on campaigns
Identify and activate new channels and partners
Qualifications
Relevant experience across digital acquisition channels like: PPC, Affiliate Marketing, Paid Social (4-5years)
Understanding of technical aspects of online advertising including conversion optimisation
Highly analytical and comfortable with raw data in Excel
A bonus: Experience of working across different countries
Additional Information
We offer some brilliant benefits and perks at YouGov, some of which include:Mixed office & remote working (based on personal needs and agreement with the direct manager)
LinkedIn Learning - we're big on learning, so all YouGovers have first-hand access to the vast number of courses available on the platform
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist | yougov position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.