Job Description
Harlo Entertainment is a Toronto-based operator, management and private equity company with experience in both the hospitality and entertainment industry. With first-hand insights and perspectives, Harlo Entertainment defines best-in-class, luxury experience and is deeply committed to the highest level of guest satisfaction
We are a collection of diverse individuals with unique skillsets and subject matter expertise focused on building and scaling ventures. As a member of our team, you will have the opportunity to work across multiple high-profile, growing brands including: Kasa Moto, MIMI Chinese, Sunnys Chinese, Linny’s, Parc Ave, Valerie, Roses Social, Shake Shack Canada, and more. Check out our website to learn more: www.harloentertainment.com
We are a people first culture. We strive to create great outcomes and to establish win-win partnerships through integrity, reliability, inclusivity, and great communication. Our greatest asset is our people, as they are the powerhouses behind our outcomes.
We challenge the status quo. We are disruptors. We are bold in what we do. We are brave, think big and move swiftly. We don't just acknowledge change; we initiate and embrace it. We always bring our best. We hold ourselves accountable for over-delivering on a consistent basis. We take responsibility for the outcome of our work. Done is better than perfect.
We find a way to make it possible. We are in the business of storytelling and remarkable experiences to create moments that matter. We ooze passion and pride in everything we do. We are relentless, driven and proud. We dig deep; we get our hands dirty. There is no challenge that is too big or too small for our team.
We are seeking a data-driven and creative Digital Marketing Strategist to lead the development and execution of digital campaigns that drive brand awareness, engagement, and conversion. In this role, you’ll collaborate closely with cross-functional teams to align digital strategy with business goals—managing performance marketing, email campaigns, social media strategy, SEO/SEM, and more.
What You’ll Do
Develop and execute comprehensive digital marketing strategies across paid and organic channels
Manage and optimize digital ad campaigns (Google Ads, Meta, TikTok, etc.) to drive traffic, engagement, and conversions
Oversee email marketing initiatives, including audience segmentation, content strategy, and performance tracking
Analyze digital campaign performance and web traffic metrics to inform strategic decisions
Collaborate with the content, creative, and operations teams to ensure brand consistency across all digital touchpoints
Conduct keyword research and implement SEO/SEM best practices to improve search visibility
Monitor trends in digital marketing, tools, and technologies—bringing innovative ideas to the table
Report on KPIs and marketing ROI with regular updates and actionable insights
What You’ll Need
Degree in marketing, communications, journalism, or related field.
3–5 years of experience in digital marketing strategy, preferably in hospitality, lifestyle, or consumer brands
Proven track record in executing successful performance marketing and email campaigns
Strong understanding of Google Ads, Meta Business Suite, SEO/SEM, Google Analytics, and CRM/email marketing platforms
Excellent communication skills, with the ability to turn data into insights and strategy
Ability to multitask, prioritize workload, and meet deadlines in a fast-paced, dynamic environment.
Experience with content planning and digital campaign storytelling
Strong interpersonal skills and ability to collaborate effectively with our portfolio teams, cross-functional departments, and stakeholders.
Proficiency in digital marketing tools and analytics platforms including Canva, Adobe (Photoshop, Illustrator), Sprout Social, Mailchimp Hootsuite, and Google Analytics.
Working knowledge proficiency in the Microsoft Office Suite
We are a collection of diverse individuals with unique skillsets and subject matter expertise focused on building and scaling ventures. As a member of our team, you will have the opportunity to work across multiple high-profile, growing brands including: Kasa Moto, MIMI Chinese, Sunnys Chinese, Linny’s, Parc Ave, Valerie, Roses Social, Shake Shack Canada, and more. Check out our website to learn more: www.harloentertainment.com
We are a people first culture. We strive to create great outcomes and to establish win-win partnerships through integrity, reliability, inclusivity, and great communication. Our greatest asset is our people, as they are the powerhouses behind our outcomes.
We challenge the status quo. We are disruptors. We are bold in what we do. We are brave, think big and move swiftly. We don't just acknowledge change; we initiate and embrace it. We always bring our best. We hold ourselves accountable for over-delivering on a consistent basis. We take responsibility for the outcome of our work. Done is better than perfect.
We find a way to make it possible. We are in the business of storytelling and remarkable experiences to create moments that matter. We ooze passion and pride in everything we do. We are relentless, driven and proud. We dig deep; we get our hands dirty. There is no challenge that is too big or too small for our team.
We are seeking a data-driven and creative Digital Marketing Strategist to lead the development and execution of digital campaigns that drive brand awareness, engagement, and conversion. In this role, you’ll collaborate closely with cross-functional teams to align digital strategy with business goals—managing performance marketing, email campaigns, social media strategy, SEO/SEM, and more.
What You’ll Do
Develop and execute comprehensive digital marketing strategies across paid and organic channels
Manage and optimize digital ad campaigns (Google Ads, Meta, TikTok, etc.) to drive traffic, engagement, and conversions
Oversee email marketing initiatives, including audience segmentation, content strategy, and performance tracking
Analyze digital campaign performance and web traffic metrics to inform strategic decisions
Collaborate with the content, creative, and operations teams to ensure brand consistency across all digital touchpoints
Conduct keyword research and implement SEO/SEM best practices to improve search visibility
Monitor trends in digital marketing, tools, and technologies—bringing innovative ideas to the table
Report on KPIs and marketing ROI with regular updates and actionable insights
What You’ll Need
Degree in marketing, communications, journalism, or related field.
3–5 years of experience in digital marketing strategy, preferably in hospitality, lifestyle, or consumer brands
Proven track record in executing successful performance marketing and email campaigns
Strong understanding of Google Ads, Meta Business Suite, SEO/SEM, Google Analytics, and CRM/email marketing platforms
Excellent communication skills, with the ability to turn data into insights and strategy
Ability to multitask, prioritize workload, and meet deadlines in a fast-paced, dynamic environment.
Experience with content planning and digital campaign storytelling
Strong interpersonal skills and ability to collaborate effectively with our portfolio teams, cross-functional departments, and stakeholders.
Proficiency in digital marketing tools and analytics platforms including Canva, Adobe (Photoshop, Illustrator), Sprout Social, Mailchimp Hootsuite, and Google Analytics.
Working knowledge proficiency in the Microsoft Office Suite
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Strategist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.