Digital Marketing Strategist

Job description
Overview of job

Twidllr is seeking a strategist with minimum 4-8 years of work experience in Digital Strategy, planning, business impact planning, and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights, and market/media dynamics.

Reporting of the role

This role reports to the Business team head,

Measures of success –

In three months, you would have:

· Complete knowledge of the categories of key targeted industries

· Present brand, campaign strategies and data driven insights.

· Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

· Able to understand agency and client working style and deliver on his/her day-to-day requirements

· Independently work on tools needed to build data driven creative campaigns

· To participate in idea generation sessions

In six months, you would have:

· Developed and see at least 3 key strategies being implemented in your key accounts

· Developed a good client relationship, and trust.

· Proactively taking initiative for sharing additional information with the team and client

· Codify learnings and best practices on Digital, across platforms.

· Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months, you would have:

· Worked on end-to-end award-winning solutions and campaigns

· Led key client pitches with the business team leading to additions to the agency client portfolio.

· Creating strategies along with cross-teams and seamlessly integrating digital, on-ground, and branded content for brands.

· Train and mentor new team members

Some of the things we’d like you to do:

Digital Landscape understanding

· Strong understanding of the digital platforms– Facebook, AdWords, Programmatic, affiliate, and other platforms

· Should be well-versed with planning tools like semrush etc.

· Awareness of emerging/new technologies that can be leveraged to drive brand salience

· Comfort and experience with B2B, B2C digital strategy.

Understanding Client Business

· The candidate will need to understand the client's business and short- and long-term objectives

· Excellent creative understanding and a keen understanding of creative strategy

· Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

· Understanding the brief and campaign objectives from the client

· Identify key audiences - sizing and profile using data points, to determine whether a given audience can achieve the client’s business objective

In your covering letter/application, drop in a hi so we know you have read all of this.

· Working with the delivery teams to ensure there is a holistic pitch developed for each prospective client.

A Bit About Yourself

· Experience: 4+ years in an agency including client advisory

· Candidates from Digital Agencies are preferred.

· The candidate should be good with data management experience, with the ability to translate Excel data into powerful PowerPoint representations

· Strong organizational skills, detail-oriented and capable of multi-tasking

· Solid understanding of media concepts/terms, creative and budget requirements

· Solid grasp of digital marketing, especially a deep knowledge of digital media

· Strong written and verbal communication skills including the desire to progress

· Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

· Highly articulate, story-telling capability

· Self-motivated, proactive, highly organized, and drives for business results with urgency

· Able to design, implement, and analyze primary consumer research with minimal supervision

Minimum qualifications:

· MBA or master’s degree in Marketing

· 4-8 years experience

Job Type: Full-time

Pay: ₹50,000.00 - ₹62,000.00 per month

Benefits:
• Health insurance

Schedule:
• Day shift

Experience:
• Total work: 4 years (Preferred)

Work Location: In person