Digital Marketing to Years Chennai | Capgemini

Job DescriptionAdvise on the effective channel strategy and digital tactics and own their end-to-end delivery, using appropriate internal and external resources.Advise on a mix of content format based on objectives and target audience.Oversee the production of content (from featured articles and videos to snackable content on social), ensuring quality and consistency in messaging to maximize impact.Create some short-form content for digital channels.Manage the flow of content through digital channels.Advise senior subject matter experts on best practices in social media, to support them on their journey to become digital influencers.Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns.Collaborate with the global network to drive adoption of campaigns across the geographies.Primary SkillsProvide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels.Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value.Secondary SkillsAbility to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities.An eye for detail and for accuracy