Digital Marketing with PPC

PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of online advertising campaigns Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually though Google AdWords or Bing Ads. Advertisers pay a fee each time one of their adverts is clicked. PPC specialists use their expertise to advise on how to maximise the results of a PPC campaign. You can work in house, typically in the marketing department of an organisation, or for a specialist PPC or digital agency where you'll manage campaigns for a range of clients.

Responsibilities :

As a PPC specialist, you'll work with internal stakeholders or external clients and will be involved in:

 creating and planning a variety of PPC campaigns across a range of digital channels

 overseeing existing campaigns and making recommendations on how to optimise them

 analysing trends and making data-driven decisions

 writing engaging copy for adverts

 proofreading

 making creative suggestions for advert templates

 account management of clients

 relationship building and business development

 producing detailed analysis and reports of campaigns

 presenting data and reports to a range of audiences.

Job Types: Full-time, Regular / Permanent

Salary: ₹100,000.00 - ₹360,000.00 per year

Benefits:

Cell phone reimbursement

Commuter assistance

Health insurance

Leave encashment

Life insurance

Paid sick time

Paid time off

Provident Fund

Schedule:

Monday to Friday

Supplemental pay types:

Joining bonus

Overtime pay

Performance bonus

Yearly bonus