Job Description
Role: Business Manager, Digital PR & Publisher Partnerships
Reporting: Directly to the Head of Content Strategy
Role Objective: Strategically scale Puretech’s Digital PR offering by securing high-impact content dissemination partnerships. Elevate client visibility, brand authority, and organic performance through publisher negotiations, strategic outreach, and content marketing synergy.
Core Responsibilities:
Strategic Publisher Engagement:
• Lead targeted outreach to premium publishers, content platforms, bloggers, and journalists.
• Negotiate and structure partnership agreements that drive strategic value for clients and the agency.
Content Marketing Alignment:
• Collaborate closely with the Head of Content Strategy to align dissemination tactics with overarching content marketing goals.
• Ensure all placements reflect and enhance client brand positioning, messaging strategy, and SEO performance.
Partnership Management & Scaling:
• Develop and manage a dynamic database of vetted publisher partnerships, continually expanding strategic alliances.
• Identify opportunities for scalable content syndication packages and multi-platform placements.
Performance Management & Reporting:
• Track, measure, and optimize publisher partnerships based on content visibility, brand mentions, SEO impact, and referral traffic.
• Provide actionable insights and reports directly tied to client objectives and content marketing KPIs.
Candidate Profile:
• 3–5 years in digital PR, content marketing, publisher relations, or media outreach.
• Proven negotiation skills and an established network of publisher and media contacts.
• Strategic mindset with deep understanding of digital content ecosystems, SEO integration, and content-led performance.
Reporting: Directly to the Head of Content Strategy
Role Objective: Strategically scale Puretech’s Digital PR offering by securing high-impact content dissemination partnerships. Elevate client visibility, brand authority, and organic performance through publisher negotiations, strategic outreach, and content marketing synergy.
Core Responsibilities:
Strategic Publisher Engagement:
• Lead targeted outreach to premium publishers, content platforms, bloggers, and journalists.
• Negotiate and structure partnership agreements that drive strategic value for clients and the agency.
Content Marketing Alignment:
• Collaborate closely with the Head of Content Strategy to align dissemination tactics with overarching content marketing goals.
• Ensure all placements reflect and enhance client brand positioning, messaging strategy, and SEO performance.
Partnership Management & Scaling:
• Develop and manage a dynamic database of vetted publisher partnerships, continually expanding strategic alliances.
• Identify opportunities for scalable content syndication packages and multi-platform placements.
Performance Management & Reporting:
• Track, measure, and optimize publisher partnerships based on content visibility, brand mentions, SEO impact, and referral traffic.
• Provide actionable insights and reports directly tied to client objectives and content marketing KPIs.
Candidate Profile:
• 3–5 years in digital PR, content marketing, publisher relations, or media outreach.
• Proven negotiation skills and an established network of publisher and media contacts.
• Strategic mindset with deep understanding of digital content ecosystems, SEO integration, and content-led performance.
💡 Quick Summary
Seeking a career-building opportunity? The Digital PR position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.