Job Description : 1. Gross SalesorNet Sales : Active & Passive Funds,2. Website & App transactions ( Direct including SIPs) : Active & Passive Funds,3. Long Term Customer Value for Digitally acquired customers,This would be done through, Content Strategy assimilating and disseminating content in a customised form based on customer,prospect analytics and investing journey, Traffic to the website,app through engagement initiatives and SEO, Cost effective paid lead generation : CPL, Cost Per Conversion, Long Term Value per Conversion, Funnel Management from prospect source to transaction , Transaction platforms improving ease, speed and predictive capabilities of the transaction platforms (website,app) . Enhancing CLV, Digital Telesales manage telesales team