Job Description
About Accenture:
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting,Technology and Operations Services, and Accenture Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 6++,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
About Entity:
Corporate Functions including Human Resources, Finance, Legal, Marketing Communications, and Workplace Solutions-- powers Accenture s people across industries and functions to keep our business leading in the New. Join the heart and soul of Accenture, partnering with our extraordinary people to bring innovation into every organization.
:
:
The Accenture Marketing & Communications Intelligent Services team is looking for a creative, highly-motivated, data-driven marketer with a
proven ability to strategize, execute, and optimize high-quality digital marketing campaigns. The Digital Marketing Strategist will be aligned to
the Technology group and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics
are designed effectively.
This position will play an integral role in delivering an optimized client experience working closely with the Campaign Management lead and
directly with the Marketing & Communications lead for their area.
Responsibilities include:
Research: Conduct internal and external research on digital impact and performance to inform planning (e.g., ContentSquare,
heat maps, Keyword research/SEO optimization using Google Keyword Planner, Adobe Analytics, Bombora, etc.). Share
those insights across digital teams and with campaign owners / campaign strategists, etc.
Digital planning campaign portfolio : Develop and design digital experience for the portfolio of campaigns that further the
messages we want to convey to target audiences. Includes: site architecture and building an optimized user experience,
new/underutilized digital channels, email, new content formats to raise engagement.
Campaign-specific planning and management: Develop and design solutions that aren t limited by what our tools can do today,
but focus on how we evolve our tools to get to the right outcome.
Interlock with local markets: Drive interlock / briefing with digital leads in local markets and industries that have opted into a
campaign and have plan/need for localizing an a.com page to ensure they understand the campaign intent and assets,
coordinate the execution of campaigns globally and locally, and drive the reporting / global transparency into campaign
activities, assets, and impact.
Site Health: Continually manage inventory of pages and site links; Retire, refresh, replace .com pages.
Reporting: Provide deep insights and optimizations vs. data reports. Look for trends across and outside the portfolio. (i.e. what
has worked in other areas that we might test).
Strong English Skills for Business (Written and Spoken)
Education: Minimum Bachelor s Degree from a higher education institution
Work experience: 4-5 Years in a digital marketing role
Job Qualifications
Education: Minimum Bachelor s Degree from a higher education institution
Work experience: 4-5 Years in a digital marketing role
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting,Technology and Operations Services, and Accenture Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 6++,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
About Entity:
Corporate Functions including Human Resources, Finance, Legal, Marketing Communications, and Workplace Solutions-- powers Accenture s people across industries and functions to keep our business leading in the New. Join the heart and soul of Accenture, partnering with our extraordinary people to bring innovation into every organization.
:
:
The Accenture Marketing & Communications Intelligent Services team is looking for a creative, highly-motivated, data-driven marketer with a
proven ability to strategize, execute, and optimize high-quality digital marketing campaigns. The Digital Marketing Strategist will be aligned to
the Technology group and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics
are designed effectively.
This position will play an integral role in delivering an optimized client experience working closely with the Campaign Management lead and
directly with the Marketing & Communications lead for their area.
Responsibilities include:
Research: Conduct internal and external research on digital impact and performance to inform planning (e.g., ContentSquare,
heat maps, Keyword research/SEO optimization using Google Keyword Planner, Adobe Analytics, Bombora, etc.). Share
those insights across digital teams and with campaign owners / campaign strategists, etc.
Digital planning campaign portfolio : Develop and design digital experience for the portfolio of campaigns that further the
messages we want to convey to target audiences. Includes: site architecture and building an optimized user experience,
new/underutilized digital channels, email, new content formats to raise engagement.
Campaign-specific planning and management: Develop and design solutions that aren t limited by what our tools can do today,
but focus on how we evolve our tools to get to the right outcome.
Interlock with local markets: Drive interlock / briefing with digital leads in local markets and industries that have opted into a
campaign and have plan/need for localizing an a.com page to ensure they understand the campaign intent and assets,
coordinate the execution of campaigns globally and locally, and drive the reporting / global transparency into campaign
activities, assets, and impact.
Site Health: Continually manage inventory of pages and site links; Retire, refresh, replace .com pages.
Reporting: Provide deep insights and optimizations vs. data reports. Look for trends across and outside the portfolio. (i.e. what
has worked in other areas that we might test).
Strong English Skills for Business (Written and Spoken)
Education: Minimum Bachelor s Degree from a higher education institution
Work experience: 4-5 Years in a digital marketing role
Job Qualifications
Education: Minimum Bachelor s Degree from a higher education institution
Work experience: 4-5 Years in a digital marketing role
💡 Quick Summary
Seeking a career-building opportunity? The Digital Strategist | Technology position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
