Job Description
Digital Operations Analytics and Tagging Specialist
Are you a curious-by-nature analyst with a knack for connecting the dots between complex data sets, technologies,
processes, and people? Do you believe in the power of data to improve customer experience and drive business
results? If so, we’d love to chat!
How you’ll make a difference
As a Digital Operations Analytics and Tagging Specialist, you’ll partner with our Business and Technology teams to
design, deploy, audit and implement tagging and testing technologies. A successful specialist will develop tools and
processes to maintain accurate implementation of tags, advise product and marketing teams on custom tag and
analytics setup, deploy custom and analytics tags, and implement a/b & multivariate tests. Through deep and
thoughtful data analysis, business acumen, and collaboration with stakeholders across the business, you’ll serve as
a strong partner for driving important business decisions.
What You’ll Do
Zeta Global is focused on growth, high-performance, and innovation, all while delivering a best-in-class customer
experience no matter the touchpoint. A successful specialist will develop tools and processes to maintain accurate
implementation of tags, advise product and marketing teams on custom tag and analytics setup, c) deploy custom
and analytics tags, and d) implement a/b & multivariate tests.
As Data Analyst working focused on Tagging & Testing, you’ll:
• Streamline processes for new and ongoing tagging
• Establish and maintain audit of tags to provide accurate outputs in support of specific business questions and KPIs.
• Provide ongoing review with business teams to identify data capture in support of business questions; maintain
solution design document
• Leverage technologies to grow a/b/n testing program
• Partner with technology teams to integrate and execute testing solutions
• Collaborate with product and marketing teams to understand and execute testing roadmap and data capture
• Provide subject matter expertise as it relates to executing online tests with existing and new technologies
• Build a strong partnership with business and technology teams; understand paths forward and success metrics,
• Become a subject matter expert in tagging and testing technologies; build best practices and governance. Stay
current on latest web tagging and metrics to drive recommendations in support of business objectives.
How You’ll Be Measured
Success in this role is critical to the successful and healthy growth of Zeta Global and is vital to the Data and Analytics
team efforts to provide the best experience to our customers. Therefore, success will be measured by:
• Lead analytics solution design and implementation
• Audit and clean existing GTM tags
• Become a trusted advisor to our Marketing and Product teams
• Perform QA for all digital data capture efforts; troubleshoot all tagging and trafficking issues
• Collaborate with external vendors for successful completion of analytics deliverables
• Lead ongoing web analytics requirements
• Establish tagging governance
• Conduct ongoing maintenance
• Partner with technology team to efficiently launch A/B/n optimization tests
What We’re Looking For
This is a critical role, so we’ve set our sights high:
• 2+ years’ experience designing solutions and deploying tags via tag management technologies (GTM required) and
JavaScript
• 2+ years’ experience in digital/web analytics (Google Analytics preferred) & data collection
• Strong technical abilities, including solid understanding of data layers, JavaScript
• Familiarity with Google Cloud, API’s and Big Query
• Ability to determine tech and data needs from business requirements
• Demonstrated ability and drive to learn new technologies
• Demonstrated ability to consult internally with business partners and externally with vendors
• Ability to influence decision making and serve as a strategic partner to the business
• Detail oriented with an ability to keep an eye on overall objectives
• Familiar with or demonstrated ability to execute online tests
• Creative approach to problem solving
• Ability to juggle multiple ongoing projects and work autonomously
• Values data driven integrity and accurate reporting
• A head for business and numbers and a heart for people
Are you a curious-by-nature analyst with a knack for connecting the dots between complex data sets, technologies,
processes, and people? Do you believe in the power of data to improve customer experience and drive business
results? If so, we’d love to chat!
How you’ll make a difference
As a Digital Operations Analytics and Tagging Specialist, you’ll partner with our Business and Technology teams to
design, deploy, audit and implement tagging and testing technologies. A successful specialist will develop tools and
processes to maintain accurate implementation of tags, advise product and marketing teams on custom tag and
analytics setup, deploy custom and analytics tags, and implement a/b & multivariate tests. Through deep and
thoughtful data analysis, business acumen, and collaboration with stakeholders across the business, you’ll serve as
a strong partner for driving important business decisions.
What You’ll Do
Zeta Global is focused on growth, high-performance, and innovation, all while delivering a best-in-class customer
experience no matter the touchpoint. A successful specialist will develop tools and processes to maintain accurate
implementation of tags, advise product and marketing teams on custom tag and analytics setup, c) deploy custom
and analytics tags, and d) implement a/b & multivariate tests.
As Data Analyst working focused on Tagging & Testing, you’ll:
• Streamline processes for new and ongoing tagging
• Establish and maintain audit of tags to provide accurate outputs in support of specific business questions and KPIs.
• Provide ongoing review with business teams to identify data capture in support of business questions; maintain
solution design document
• Leverage technologies to grow a/b/n testing program
• Partner with technology teams to integrate and execute testing solutions
• Collaborate with product and marketing teams to understand and execute testing roadmap and data capture
• Provide subject matter expertise as it relates to executing online tests with existing and new technologies
• Build a strong partnership with business and technology teams; understand paths forward and success metrics,
• Become a subject matter expert in tagging and testing technologies; build best practices and governance. Stay
current on latest web tagging and metrics to drive recommendations in support of business objectives.
How You’ll Be Measured
Success in this role is critical to the successful and healthy growth of Zeta Global and is vital to the Data and Analytics
team efforts to provide the best experience to our customers. Therefore, success will be measured by:
• Lead analytics solution design and implementation
• Audit and clean existing GTM tags
• Become a trusted advisor to our Marketing and Product teams
• Perform QA for all digital data capture efforts; troubleshoot all tagging and trafficking issues
• Collaborate with external vendors for successful completion of analytics deliverables
• Lead ongoing web analytics requirements
• Establish tagging governance
• Conduct ongoing maintenance
• Partner with technology team to efficiently launch A/B/n optimization tests
What We’re Looking For
This is a critical role, so we’ve set our sights high:
• 2+ years’ experience designing solutions and deploying tags via tag management technologies (GTM required) and
JavaScript
• 2+ years’ experience in digital/web analytics (Google Analytics preferred) & data collection
• Strong technical abilities, including solid understanding of data layers, JavaScript
• Familiarity with Google Cloud, API’s and Big Query
• Ability to determine tech and data needs from business requirements
• Demonstrated ability and drive to learn new technologies
• Demonstrated ability to consult internally with business partners and externally with vendors
• Ability to influence decision making and serve as a strategic partner to the business
• Detail oriented with an ability to keep an eye on overall objectives
• Familiar with or demonstrated ability to execute online tests
• Creative approach to problem solving
• Ability to juggle multiple ongoing projects and work autonomously
• Values data driven integrity and accurate reporting
• A head for business and numbers and a heart for people
💡 Quick Summary
Seeking a career-building opportunity? The Digital Tagging Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
