Job Description
About the Company
A leading provider of branded merchandise and embroidery services.
Industry
Marketing and Advertising
Type
Privately Held
About the Role
We are on the lookout for a strategic and results-oriented Director of Revenue Marketing to spearhead our initiatives in driving marketing's contribution to revenue growth. This high-impact role focuses on pipeline ownership and demands a data-driven leader experienced in demand generation, pipeline metrics, and aligning marketing with sales efforts. You will play a crucial role in creating a robust pipeline, understanding funnel economics, and driving sales alignment.
As the Director of Revenue Marketing, you will own the marketing-sourced pipeline, enhance conversion rates, and optimize the cost per opportunity. This position is tailored for a revenue-focused individual who is disciplined, operationally savvy, and ready to make an impact. Ideally, you will bring 8-15 years of experience in B2B or B2B2C marketing and have a proven track record in managing pipeline KPIs while collaborating closely with sales leadership. You should demonstrate expertise in demand generation, marketing operations, and establishing clear lead scoring and ICP definitions.
Your success will be measured by the quality and volume of sales-accepted pipeline, conversion metrics, cost efficiency, and the satisfaction of the sales team. Strong communication skills will be essential, particularly in navigating the dynamics between marketing and sales teams. Additionally, experience in managing a team with a hands-on approach will be important for this role. Spanish language proficiency is a bonus but is not a requirement.
Hiring Manager Title
CRO
Travel Percent
Less than 10%
Functions
• Sales/Revenue
• Data Management/Analytics
💡 Quick Summary
Seeking a career-building opportunity? The Director of Revenue Marketing position is now open for candidates interested in the Media & Communication sector. This role in Los Angeles offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.