Director, Performance Marketing- post

We inspire purpose-filled living that brings beauty and quality to the modern home. Together, we achieve. Associates across our business drive results, innovate, and inspire. Drawn together by our shared values and passion for our customers and our brands, we deliver home furnishings that are expertly designed, responsibly sourced, and bring timeless style and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join the brands under CBH (Crate and Barrel Holdings) as a Director, Performance Marketing.

The Director, Performance Marketing holds responsibility for optimizing company sales growth through strategic leadership and management of all performance marketing initiatives. This pivotal role encompasses setting the vision, planning, budget oversight, analytics, execution, and decision-making for performance marketing programs across all brands. The Director will lead a dedicated internal team focused on paid search, social, display, and paid influencer channels, and will serve as the principal decision-maker for external agency partnerships.

There are two openings for this position: One located at our Corporate Headquarters in Northbrook, Illinois, and the other at the CB2 Headquarters in Chicago, Illinois

A Day in the life as a Director, Performance Marketing...
Own the strategy for growing all performance marketing efforts, working in close partnership with the Ecommerce, Brand Marketing, Creative, and other cross-functional teams and Brand President
Ensure cross functional alignment to paid marketing strategy for building immediate and long term vision
Accountable for conceiving and executing customer-centric strategies that support key brand objectives: acquisition, retention, key program support (Design Services, New Movers, Registry, Trade)
Must have experience in developing customer segmentation for targeting and strategic outreach
Accountable for ensuring all budgets are strategically aligned to business goals including ecom sales, traffic, and conversion goals in partnership with the ecom team
Responsible for driving and communicating hindsight performance and optimizations
Accountable for developing and maximizing marketing budget in partnership with the external agency to drive business objectives
Responsible for ensuring Marketing has strong relationships with key platform and vendor partners (Google, Meta, Pinterest, TikTok, etc) and is staying abreast of new ideas and developing tactics and technology
Partner with Analytics, Ecom, and Agency partners to develop “source of truth” reporting that triangulates marketing platform reporting and ecom reporting to ensure strategy and performance alignment
Partner with the Marketing/Planning/Merchandising/Ecom leadership to develop customer-centric promotional and advertising strategies that deliver on financial goals and the editorial calendar
Team leadership excellence: be able to develop a strong performance minded team, and communicate strategy cross-functionally to business partners
What you'll bring to the table...
Must be an expert in paid search/shopping, paid social, display, and affiliates
A Digital thought leader with a passion for connecting media to business performance
An analytical leader with a passion for digital innovation
Results Oriented while maintaining a balance between brand building and performance
A strong passion for retail with entrepreneurial energy, an innovative spirit, and insatiable curiosity
Passion for understanding the customer and influencing their journey
Ability to think strategically & tactically to ensure ideas turn to action
Ability to dive into technical details, understand nuances and work with technology leaders on complex initiatives.
Ability to simplify and structure complex and ambiguous problems
Conceptualize and provide thought leadership and strategic direction to product & data roadmaps
Ability to handle diverse and conflicting opinions to arrive at the best decisions and outcomes
Excellent presentation and written communication skills; experience presenting to and engaging with senior and executive level audiences
Collaborate and work effectively across functions. Influence and achieve consensus on goals and objectives
Ability to present complicated material in a concise and effective way
Proven ability to recruit, mentor, communicate with and develop a high-performing team with a collaborative, creative, and customer-centric culture
We'd love to hear from you if you have...
Bachelor's degree in marketing or equivalent field.
10+ years of digital marketing experience with best in class organizations in consumer-focused industries (specialty-retail preferred), including strategic planning, implementation & execution
Demonstrated experience in stewarding media investment
Strong business management experience including full responsibility and accountability for managing a substantial budget
Proven ability to leverage data to drive measurable results and track accountabilities to ensure desired outcomes and ROI
Must be knowledgeable, savvy and strategic as to the effective deployment of all forms of media with significant experience leveraging analytics
Demonstrated knowledge of digital marketing methods, and a track record of testing and learning in this space
Experience with Media Mix Modeling, brand health tracking, lift studies, and other pertinent methodologies for measuring and tracking impact of media

Minimum Starting Rate: $160,000.00 Annually

Up to: $200,000.00 Annually

Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.