E-commerce Manager

We are seeking a highly motivated and results-driven E-commerce Manager to lead and grow our online business across both marketplace platforms (e.g., Amazon, Flipkart, etc.) and direct-to-consumer (D2C) channels (e.g., Shopify, WooCommerce). The ideal candidate will have hands-on experience in managing marketplace accounts, optimizing product listings, overseeing digital marketing for D2C channels, and driving revenue growth through data-driven strategies. KEY RESPONSIBILITIES: Marketplace Management Manage product listings, content optimization, pricing, and promotions on multiple marketplaces. Develop and execute marketplace-specific strategies to increase visibility and conversion. Coordinate with external partners (e.g., agencies, vendors) for advertising and fulfilment. Monitor platform algorithms and adapt strategies to maintain high rankings and performance. Analyse sales trends, customer behaviour, and competition to optimize marketplace performance. D2C Channel Management Oversee the day-to-day operations of the company's D2C website including UX, merchandising, order fulfilment, and customer experience. Plan and execute D2C marketing strategies including email campaigns, SEO, SEM, social media, and influencer marketing. Collaborate with the creative team to develop content that drives engagement and conversions. Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to monitor site performance and improve user experience and conversion rates. Revenue & Performance Management Develop monthly, quarterly, and annual sales forecasts and performance reports. Optimize customer acquisition cost (CAC), average order value (AOV), and lifetime value (LTV). Lead A/B testing efforts for landing pages, product descriptions, and promotions. Inventory, Logistics and Customer Service Coordinate with operations and warehouse teams to ensure product availability and timely order fulfilment. Manage returns, customer feedback, and complaints across all channels. EXPERIENCE, SKILLS & COMPETENCIES: Bachelor's degree in business, marketing, or a related field; post-graduation in management is an added advantage. 6-12 years of experience in e-commerce with a strong track record in marketplaces and D2C platforms. Prior experience scaling a D2C brand. Knowledge of performance marketing and affiliate networks. Experience working in a startup or high-growth consumer brand environment. Proficient in tools like Amazon Seller Central, Flipkart Seller Hub, Google Analytics, Meta Ads Manager, Klaviyo, etc. Strong understanding of digital marketing, SEO, paid ads, and conversion optimization. Experience with e-commerce CMS platforms like Shopify, Magento, WooCommerce, or BigCommerce. Excellent analytical, communication, and project management skills.