Description
La Pink is a new-age beauty brand founded in the year 2024 to provide the purest of products for consumers - 100% Microplastic Free Skin Care Formulations for the first time in India
· Responsible for the whole Ecommerce strategy on various e-commerce Marketplaces (including but not limited to platforms like Amazon, Nykaa, Myntra, Flipkart etc.) & formulate overall growth plan of action to boost sales & product visibility managing day-to-day operations and tasks on marketplace platforms.
· Run targeted online ads to drive traffic and sales on marketplace platforms.
· Forecast and execute monthly/annual sales targets and maintain monthly and quarterly growth numbers across portals.
· Annual Planning, Budgeting and Activation for Ecommerce accounts.
· Create and manage product listings and A+ content on marketplaces to ensure product information, product data specifications, images, pricing, discount, existing catalogue quality etc. is accurate and up-to-date.
· Collaborate with marketing team to create impactful product content and plan product advertisements & promotion campaigns and activities.
· Manage the entire inventory records, order fulfillment process, replenishment of inventory to avoid out of stock of critical SKUs, analyze ageing stock and try to liquidate on online platforms.
· Drive overall Customer Experience - Monitor reviews and complaints related to product concerns and assortment or any customer service issues that arise on the marketplace platforms.
· Vendor management - Identify high potential strategic partners and build pipeline of new partners. Interact and build strong relationships with marketplace points of contact to drive brand visibility, higher preference for our brand and negotiate promotions and deals to increase sales. Prepare and share stock sheets with online parties and follow up on payments. Manage disputes and discrepancies, if any.
· Analyze market trends, understand the demographics and detect effective measures for penetrating business. Stay up-to-date with the latest trends and best practices in e-commerce and marketplace management.