Email Marketing Specialist

Email Marketing Specialist – Job Responsibilities – Serves the marketing automation system, including the execution of email programs, nurture campaigns & webinars to ensure efficiency, data quality, and accurate campaign flows. Initiate and manage regular webinars end-to-end in collaboration with internal stakeholders (marketing, sales, content, product management, etc.) Create and manage webinar content calendar that aligns with marketing team KPIs. Partners with Events teams / Demand Gen team to translate marketing requirements to create functional campaigns within marketing automation and CRM systems. Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue. Manages Qualys’ email reputation and performance to ensure best practices are maintained. Routinely audits user practices to ensure compliance. Ensures data hygiene standards are maintained, including list importing, exporting, updating, and cleansing data, as needed, to ensure quality. Collaborate with Marketing team members to facilitate email development projects including sourcing content, graphic design, and web-related development Maintain content, data, and journey development within Marketo Provides documentation and training to support end users. Requirements – Bachelor's Degree preferably in Business, Marketing, Communications, or related subject required 2 years of experience in Relevant marketing data analysis experience, including Marketo or other relevant Marketing Automation Tool experience. Experience with leading webinar platforms such as (but not limited to) ON24. Exceptional communication and project management abilities, to manage complex and competing priorities